Designing a Mobile Website - What You Need to Know - By: Janise Majette

Changing the rules forever in the mobile phone market, Apple iPhone entered the game a few years ago. Like never before, people suddenly had excellent user experience while accessing the Internet. The greatest advancement was the fact that people could do their everyday surfing and shopping online, all the while using their mobile phones to carry out their activities. If you can simply tap into this growing market and do it right, you'll be able to gain a fair share of your niche because the competition is still not sky high. You can do this by designing and launching a mobile phone version of your website; the sooner you create one, the better. To create your very own mobile website, follow the following strategies and tips.

The Benefits of Progressive Enhancement: One problem with designing websites for mobile phones is that there are so many varieties of smart phones out there. This means that if you don't take certain steps to ensure that people can see your site the way you want, it will appear differently on different phones. That's why it makes sense to use progressive enhancement, which will help the performance of your site across the board. You'll have your site working great and giving formidable results in most of the limited web browsers on the mobile phones. While everyone will be able to access your site, those with the best quality phones or browsers will get even more out of it. Since you naturally want to reach out to as many mobile phone customers as possible, you should design your site to be as user friendly as possible, and progressive enhancement helps you do this. This is only one detail, but it can make a big difference in how people experience your mobile site.

Use Of Short Forms: Using a longer form on your website will probably be the kiss of death because mobile visitors do not have a lot of patience and will only do limited things in a short amount of time. Although it is true that mobile keyboards are advanced and are very flexible, however, people still cringe at the thought of submitting large amounts of information on a mobile site. So make sure you include only the important fields when creating your form. For example, if you're going to ask for their contact information, only ask for their email address; the rest of the information can be asked later on. If you respect your visitors as real people, it will be very easy to convert these mobile leads into prospects and customers.

Copy is Critical: Since mobile websites are viewed on a small screen, it's especially important to get the viewer's attention by using the persuasive copy. You should use the same basic formula as you would with a sales letter or regular web page, only aimed at the mobile phone audience. Whatever you're marketing, this is the basic formula for success that you should keep in mind when creating your copy. Mobile websites are a little different from conventional ones, and you have to design them with these differences in mind. You can learn to create effective mobile sites if you keep the above points in mind and start working on it.

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