Domain Name Selection Done the Easy Way
- By: Frank Tommas
Anyone who builds a new business site knows the feeling when it is time to go domain name hunting. Sure, people will look at your URL and make an instant judgment about it, and they may decide not to bother. Your choice for the domain you will go with will have far reaching implications for as long as you keep the site open for business. Your domain name matters very much, so continue reading to discover how you can prevent domain name disaster.
You need to think about what you are trying to accomplish with your business, and then proceed from that point with domain search. Basically you will have better results with the less work you impose on your audience. One smart move is to avoid words that are really easy to spell the wrong way. If you are not paying attention to this, you can overlook this simple situation with some words. Do not be shy about using any reference books that can make life a little easier for you.
As far as the extension for your URL, just stick with the top three choices: dot com, org or net. The only two concerns here are with people accepting, and trusting, them plus the search engines - neither one will be an issue with those three TLD's. If you have registered domain names, then you know there are a ton of them out there, but do not get mesmerized. Also, you never know about unloading the site, with domain name, later on, and so that will definitely have an impact on the selling value.
Domain names intended for a serious branding campaign need to really be on the mark. Everything totally change, and you actually have a lot more creative room with a domain you are going to brand. Brandable domain names are usually short, to the point and very catchy. So before you get too creative, just be sure you have a good idea about what your market will bear. Choosing the right domain name is not at all difficult if you focus on a few key points. The more you engage in domain name research, in time you will automatically know how to find a few good ones for yourself.
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