Better Web Design Increases Your Business Conversion Rate
- By: John Mahoney
Having an internet business is as grueling as having a real store. The virtual store behaves in a similar manner as any real store when it comes to increasing the customer base. The customers have to be enticed to your internet store with lot of tactics and means. The designing of your website is a big factor in alluring visitors to your site and ultimately converting them into customers.
The sale conversion will increase manifold if the following tips are kept in mind.
Low load time:
People will refrain from visiting a site if it takes too long to load. The site load time should be less so as to attract more traffic. It is like having a store far away from the civilization. People will not like to visit a store that is far off as it will take too much of time.
Concentrate on your product:
The website should not be filled with unnecessary links, affiliate ads, and images that have no relevance to your site. These are like clutters in a store which will stop the visitors to stop. The website should be designed in such a way that it gives ample information about the product you are selling.
Website should look like a business destination:
Many website designers design a merchandise website like a social site. This is a big mistake which has to be avoided at any cost. The decorum of the business has to be maintained and the background of the website should give a clear message that it means business.
The price points are to be visible:
If you want the visitors to compare the prices of your products with other stores, then make the price points visible on your site. If possible give a comparative price of other companies also.
Easy site navigation:
The visitor should not get into too much of maze while visiting your website. Help them to navigate through your site with clear-cut instructions. They should be guided about the things that they will find on your site.
Use flash carefully:
Don't use too much of flash or animation in your website as it will increase your bounce rate.
The flash also eats up a lot of bandwidth.
Use Audio clip cautiously:
Sometimes, the webmasters also put an audio clip with the flash which is not a correct decision.
Many people shop from their office and they would not like their colleagues or seniors to know what they are doing. If you wish to put an audio clip, use a button so that the visitors can listen to it if they want to.
Make yourself trustworthy:
Many people are scared to shop online as they are not too sure about the merchandiser.
It is therefore mandatory that you give your contact information on every page of your website with local and toll free phone number.
These simple tips are not only very useful in making your website user friendly, but will also increase your conversion rate.
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John Mahoney is a freelance author who writes about various technology related topics, to know more about John please visit his website www.techstore.ie