Easy Methods for Attracting Guest Bloggers
- By: Rob Selaney
As a blogger you already know just how important it is that you update your blog with new content on a regular basis. There is an understanding that Google and the other important search engines love blogs because those are websites that are updated regularly with fresh content. Even if you love to write, coming up with content regularly can be very difficult. You can use blogging for lots of things but only if you are able to stand out from the rest of the bloggers with the quality of your posts. There is one easy solution for this problem: introduce guest bloggers to your site--writers, bloggers and authors who can write a targeted post as a guest on your blog. This is a mutually beneficial situation: your guest blogger gets some exposure and a back link and you get some good content. But where and how do you find these great guest bloggers?
Don't Make Contact Difficult - While having a dedicated page for guest blogging is fine, it is more important that guest bloggers have an easy method of contacting you. Don't hide your contact page within the bowels of your site or, worse, ignore it altogether. There are plenty of awesome blogs out there that do not contain a way to contact the blog owner. This is like closing the door for potential guest bloggers that may want to get in touch with you. For the best results you need to have a "Contact Us" page as well as putting some contact details in your sidebar. Make Sure Your Guest Bloggers Have a Good Experience - Do not be stingy about rewarding your guest bloggers for doing good work. Not only do you need to make sure they get full credit for their work, you need to help them get as much as possible from what they have contributed to your site. This can be done by prominently highlighting their posts on your site and also offering bio boxes that will contain links to their own sites and other projects. The better you make your guest posters feel, the better off you will be.
Clarity of Purpose: If you have a call for submissions on your site for guest bloggers, be very clear about what your expectations are. Make sure the guidelines are clearly laid out and there isn't any confusion. This gives you a way to save time from having to answer query emails individually, as all those questions should be clearly answered on the page. So let people know what you're looking for, so they don't end up wasting your time or theirs submitting posts that won't be any good for your needs. To sum up, this article clearly shows that guest blogging is here forever. If you truly want your blog to have lots of diverse content and offer value to the people who read it, you should not ignore the power of having people guest post for you. There are potentially millions of people out there just waiting to contribute a guest post to your site. After you start to work with guest bloggers, you'll see that most of them will only offer up fantastic quality content and that they will always be focused upon your chosen niche--there isn't any way that you can use.
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