How to Attract Some of the Best Bloggers in Your Chosen Niche
- By: Rob Selaney
Successful blogs require regularly updated content, which can make them difficult to maintain. Search engines favor those blogs that show consistently updated, fresh content. Every time you add new content onto your blog, your chances of getting a better search engine ranking will improve. You have the option of writing that content yourself or hiring someone to write it for you. However, one option that's often forgotten about is using a guest blogger. This happens to be a great way to get fresh, original content for your blog.
Blogs That Share Your Niche: There must be popular blogs within your niche; browse around these blogs and look for any people that are guest blogging on them. You'll quickly notice that guest bloggers often get noticed on most of the popular blogs because they are hoping to get some exposure. List these bloggers and then contact them with your offer. Be honest and tell them that you're hoping to line up some guest posts and ask them if they'd be interested. If your blog is of high quality you should get a good response to your inquiry. Submission Selection Guidelines for Guest Bloggers: Make it super simple for potential guest bloggers to contact you by offering up a "submit post" page or link so that they can request a guest blogging spot on your site. This makes it obvious to your site readers that you are hoping to have guest bloggers and are open for potential bloggers to contact you. You should keep things upfront and make them clear by giving away some basic details as to what you're looking for; right from the kind of content you want for your blog to how they can get in touch with you. This section should be a hub for potential guest bloggers to learn about your offer for guest posts and how best to take advantage of that offer.
Showcase Previous Guest Bloggers: If you've had guest bloggers contribute to your blog already, show off a list of their names and blogs or sites to others interested in guest blogging for you. This can be a great way to entice other guest bloggers into wanting to join those ranks and they'll know what kind of style you prefer. This is a great way to increase the level of trust in those bloggers who weren't sure whether they should blog for you or not.
In summary, using guest bloggers can be a powerful way to increase your blog's content and keep it maintained. There are lots of guest bloggers willing to enhance their own blog's exposure by writing something on yours, but it's up to you to find the right ones.
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