Can You Market Your Small Business Online?
- By: Abhinav Sidana
There was a time when small business online marketing was unthinkable! In fact there was a time when marketing online itself was unthinkable, so small business online marketing was far from reachable. People had that fixed notion of going out seeing the product comparing it with others and then buying. So, people did not venture online to buy goods. But the picture changed drastically over a period of a few years not even a decade and now online marketing is the major medium of marketing.
For small business online marketing you need to define first what is a small business? Any business that does not have much of capital investment can be called as the small business. Since it has not much of capital to invest in marketing online can be a very costly affair. Also there is misconceptions that to market goods online you need to have a lot of investment. That is not true at all. You can market your product online almost free. Let us see how.
1) You can send mails across to all your friends online stating your product. You can also guarantee them some discounts if they buy from you. You can promise them some incentive if they sell it for you
2) You ask your friends to pass on your mail to their friends and those friends can again pass on it to their friends and can think of a chain for your small business online marketing. You can pay some incentive to all who buy or sell your product.
3) You can float your own web site that you can publish on your visiting cards. You can get a free web space online. Even you can design your own web page and that is easy. You can offer space on your web site for someone else's product and can in fact generate money this way!
4) You can write a blog where you can educate people on your product and service. You can keep the blog updated with offers and newer news.
5) You can get agencies who market products online. They have a knowledge of marketing, especially how to do it. They know the nuances of where to market online. How to increase the visibility? How to place it online so that you gets maximum clicks? Once you entrust your product with them, you get good clicks and good inquiries.
6) You can work on online referrals that also ensure good marketing strategy.
Small businesses that have their profit as the net profit can think of online marketing. Products and services such as classes, coaching, any service can be marketed online. You can also think of marketing a product online. Many people have their garage sales by marketing on the net.
There are many sites that have a focus only on some specific localities or towns. These sites are very popular amongst people in that town. These site are the ideal places to market your product or your service. So small business online marketing is definitely a very good option.
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