Search Engine Marketing Explained
- By: John Mahoney
Search engine marketing is more common than you might think. Many marketers now use the search engine optimized or SEO to market their goods and services. Doing a Google search on any search engine and plenty of marketing is done. This marketing is primarily done by keywords.
How do they do it?
They select a list of words that pertain to their business and use that in ads used in search engines, web sites, and other places on the internet. In other words they promote their business with the usage of keywords carefully chosen so that when you type in certain search phrases, their business or opportunity will come up on the hits page for any search engine that you use. This type of marketing is a favorite to use in order to get more business. This actually drives customers to a home page that is selling products, goods, or services. More people buy from search engine marketing than most any other marketing technique available. Since it is so effective, it has become the tool of choice for marketers.
How easy is this to do?
Extremely easy to do, due to the fact that with certain words repeated, a search engine marketer can maximize the ad’s effectiveness. Even people without a marketing degree can do this. There are also packages that are offered on the Internet that shout “Make easy money”. These packages can teach you exactly what a search engine marketing person knows and these packages give you the information on what to do and how to succeed. It is a known fact that the Internet is the fastest way to make money and search engine marketing takes that to heart. More things are sold online due to the effectiveness of the search engine marketing pros. Some people now also make their living at home doing this exact thing, and love it because it is so easy to do. Could someone make a living at it? Yes they can and many people do so. Search engine marketing is a very profitable and lucrative business both for businesses and people who work from home as well.
How long has this been going on?
It has been going on practically since the invention of the internet. Once people learned that they could sell online, that is precisely when it happened. Of course the search engine marketing has really taken off in the recent past.
It is still considered an untapped gold mine for marketers and more people want a slice of the internet marketing pie.
It still has quite a lot of potential for those who want to sell on the internet and want to be able to drive more business to their online web site. Don’t believe me? Take a look at a search engine and Google in the phrase “Work At Home” Do you see the listings that the engine displayed? Do you notice that some have many listings under their web page?
That is the beauty of search engine marketing. Its also and effective component as part of an overall internet marketing campaign So many different phrases link to the same website. How beautiful is that? With search engine marketing, the optimal keywords are repeated over and over again to maximize effectiveness both of the ad and its listing on any particular search engine. The more hits the advertisement gets, the more business that can be drummed up for the particular web site. This means serious money for the marketer that has used the search engine promotion tools to maximize the effectiveness of these ads. This is what keeps search engine marketing agents and freelancers in the money.
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John Mahoney is a freelance author who writes about various technology related topics, to know more about John please visit his website www.techstore.ie