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10 Brilliant Marketing Strategies You Must Know To Generate Leads

Author : Catherine Park

Whenever someone opens a company or business, they always put their heart and soul into it to make it successful. A lot of time, energy and brainstorming are invested into it. However, sometimes due to unforeseen condition or some flaw in the marketing strategy, the company doesn't grow as per one’s expectations.

Flyers may have been printed, emails sent, even social media platforms may have been updated regularly, but somehow it didn’t work. Don't put your head down so easily, there are many other ways to generate leads for your company.

Here are the top ten best ways to generate more leads are-


This is an ideal option for companies which focus on any technical area. It urges people to read and have an insight of the industry. However, the ebooks should not be promotional in nature as people want to stay informed and read not just about anything.

The writing should be absolutely neutral and you can urge the network to share it. The book can have a starting page which requires people to input their basic details like name, number, email address to have access to the ebook and you can easily keep a track of it.


It is unarguably the simplest and easiest way to get more leads. Having a newsletter sign-up not only gives you a captivated audience, but also lets you stay afloat in all the noise on the Internet.

These email pathways should again be very neutral and you should share your wins, insights and news pertaining to the industry.


It is the best and the handiest way to generate more leads as it gives the company the complete stronghold on what is being said and captures the full attention of the audience.

The blog should have a section to sign-up with basic credentials and a certain budget should be set aside for promotion of your services or products through blogger outreach services. Like it has been stressed earlier, don't make the blog about you, keep it neutral and give it the value it deserves.


Everyone is on twitter these days including the influential people from the same industry as yours. Get into an intelligent conversation with them and their customers who also follow their twitter handles.
This way, they may keep a tab on your conversation and visit your website to take a look. In order to promote a general discussion, you can also hashtag subjects that are trending and related to your industry.

Networking events

Yes, online platforms do have its own advantages but the importance of real-world interactions should not be completely dismissed. Attend the networking events though not necessarily pertaining to only your industry.

With this, you can gain more insight, spread the word around about your website, meet new people and expand while gaining referrals on the way. Your business card will come very handy on these occasions.

Direct a video which is engaging

Boring and terrible commercials on Youtube are just there to be skipped. Instead, develop a video that has the right mix of entertainment and information so that it engages your customers.

You can spread the link around to bring more traffic and attach links to it to attract viewers to your specific website.


This is one of the least expensive methods to reach out to a large number of customers. There are a number of services that lets you broadcast your webinar live, without any hassle and if you make it a recurring one, the following will only grow.

When an audience finishes viewing the webinar, you can ask them to sign up for your newsletter or download an ebook for free for more publicity.

Media coverage

One thing that journalists really like is the owner of the company reaching out and giving nod for an interview. They show a lot of interest and the article about your company will be out on every media outlet.

A few things to be kept in mind are to avoid showing them your eagerness, sending mass emails or pestering them with phone calls. By avoiding all this, you can surely perk up the journalist’s interest.

Strong branding

More authentic and honest your company is, more will it be appreciated by the people. There should be clarity and consistency on all kinds of platforms, where marketing is concerned. Pay more attention to communication through your brand and the rate of conversion is bound to go up.

Access appropriate databases

There are huge databases with a huge list of potential companies and individuals with correct information on how to contact them. You can tap into these databases and identify the potential leads.

Once you follow these marketing strategies smartly, you will soon see boost in traffic in your website which will serve as a testimony of the fact that you have engaged more leads successfully.

Author's Resource Box

Catherine Park is a connector with Caffeinated who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in todays marketing.

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Tags:   marketing, project, strategies, leads

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Submitted : 2018-05-06    Word Count : 810    Times Viewed: 2181