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What Is A Solo Ad? (Part 2)

Author : Jon Allo

In Part 1 of this article series, we discussed what a solo ad actually is and one method of buying them. In this article we will look at the other method of sending solo ads using Ezines.

As every online marketer knows, it is vital to build a list of potential customers and buying customers to whom you can sell your product and services. To sell your products and services, you need to these customers to your website and one of the most effective ways to drive traffic to your website is with solo ads. For a more detailed explanation of how a solo ad works, please refer to Part 1 of this article.

Ezines are basically online newsletters or magazines sent to subscribers by email. There are small ezines with a few hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything.

The great thing about solo ads with ezines is that you can reach a large number of people who you already know have an interest in your product or service. The ezine publisher will send out your solo ad independently of the ezine itself.

It is a really simple way to send out a campaign to a target audience. Find the right ezine that is related to your product or service, write your copy, pay for solo ad and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher's list to boost your own list. The publisher already has a list on many subscribers and when he sends out your message it is, in effect, the publisher endorsing you and your business to his subscribers.

As there are so many ezines available, before you buy your solo ad campaign, you have to check that the ezine is right for you. Do visit the publisher website and look at past editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should be relevant to you and if it is not, why should it be relevant to your potential customers? You have to sure that it is a quality publication that subscribers will look forward to receiving as your solo ad will be seen to come from the publication - not you.

Finding your way through the sheer number of ezines available can be a lot of hard work. If you want to save time and find proven lists there are a number of ezine directories available online. Some provide not only all the research, prices and lists you need but also non-ezine advertising resources, marketing advice and consulting services.

With any solo ad, whether it is sent via an online marketers list or to an ezine subscriber list, you must ensure that your ad is well written with clear benefits so that the reader will click on the link within your text and provide you with their name and email so that they can be added to your prospect list.

Author's Resource Box To learn how you can quickly set up and start earning with your own genuine online business from a fast growing profitable market without, any previous training, knowledge or even your own products to sell go to

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Tags:   Home business opportunity, make money online, online home business, internet marketing, home business tips, online business, website business

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Submitted : 2012-09-09    Word Count : 531    Times Viewed: 737