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Winning The Name Game

Author : Russell Wallace

What is in a name? Everything about your business is about your name. Names allow others to seek someone out and find YOU specifically. Names are more than just what we are called, they are identification, especially across the Internet. The world is full of so many people, and inevitably there will be others with a similar name. So what it comes down to is a game. You have to find a way to push YOUR name out into the sight of the public by creating a unique label for your business.

Social name

Social media sites are some of Google's largest pools of data- especially when it comes to names. Here is where you can get lucky. If your name is fairly unique, you can easily create accounts without altering your name. If your name is somewhat more common, you'll have to become a little innovative.

Twitter lists are some of the most easily manageable ways to pull your name up in a search. Because your actual Twitter name will not always be your true name, you will want to include your business orientation on your profile.

There are many different social sources to help develop your name though- so don't limit yourself to just one. And always keep your eyes out for new social sites and forums where you can grab your name first and ensure that your name stays topside.

Also, using your name and brand specifically in a URL link code is always a great way to start your brand. These codes tell Google and SEO's to pull your site up when someone searches your name. This is very handy for embedding codes, but don't overdo it with a long sentence- just your name, business and site code.

The world of video

Video has never worn thin, as people still love to watch and learn. Creating a few video's or "vlogs" for YouTube is a great way to get your name pulled from the vast internet. Google's searches pull from this mainstream source and can bring your name up quickly and effectively. Setting up a YouTube account is never a bad idea, and remember to seek a title name that identifies you.

Choosing a topic can be specific or broad- as long as it pertains to your business. Stay with what you know, and what you want to be known for. Electricians, for example, should provide a brief summary of what their job entails, and helpful hints to handling electricity. Business owners can offer insight into their world, and even lend a hand to others that seek guidance in the growing world of entrepreneurs.

With the world watching, you must remember that a video still needs to be good quality. Shoddy information and lack of value will only get your name disregarded. Take the time to plan out and put effort into these creations because they represent you.

Name = results

When your name arrives at the top of search lists, you will find that your audience not only grows, but becomes more involved in your business. Knowing your name allows others to find you without having to search through lists of similarities across the Internet. Even with a common name, tweaking your titles the right way can still set your brand apart from the rest of the world.

Author's Resource Box

Russell Wallace is a CEO whose energy and focus is on building and developing great business. His current entrepreneurial focus is 29Prime is a one stop online advertising solution (SEO & SEM) for all your small business online marketing needs.

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Tags:   entrepreneur, online business, online marketing, seo, sem, online advertising

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Submitted : 2011-09-24    Word Count : 588    Times Viewed: 699