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Marketing CPA Websites- Article Marketing And Correct Keyword Use

Author : Kenny Marshall

These days it's extremely tough to market accounting and CPA websites. The game gets increasingly competitive every month, and this makes standing out more difficult. Some firms have seen some substantial success by using an approach called article marketing. Unfortunately, many of these practices are using it poorly and this is giving the method a bad reputation.

I'm confident you've heard of "keywords" many times. In brief, keywords are the words and phrases that we make use of in articles to tell the search engines what the theme of our article is. You've probably also run into some of the horrendous – and clearly keyword driven – articles online that may have put you off keyword use altogether. This is actually a useful strategy, but you'll get much better long term results if you respect some simple rules of "keyword etiquette".

We'll offer two short samples side by side. One will be spam, the other will be a real article meant to offer value to publishing websites. The keyword – or rather, the phrase – in this instance is "Philadelphia CPA."

Keyword Stuffing

Keyword stuffing is a common spam technique and offers little or no SEO value. A spammy article will look something like this:

"If you are looking for a Philadelphia CPA, look no further than the premier Philadelphia CPA website, A Philadelphia CPA is bound to find your Philadelphia CPA needs to be simple to handle. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don't need to go any farther than to satisfy your Philadelphia CPA needs.

No website with a human moderator will EVER publish this article. It's spam, pure and simple. There was a time not too long ago when articles like this could fool the search engines into thinking it was relevant, but search engines are more sophisticated now and can identify this article as "spam".

Search engines can read for context now. They don't understand meaning the way we do, but they can identify the components of a sentence and this paragraph would fire all kinds of warnings...

"OK, the keyword density here is WAY to high. This is suspicious, so we'll take a few points off. The article also does not seem to be written for a reader, so that's another few points lost."

And what about actual traffic? What will a real person think if they come across this "article"?

"This article doesn't make any sense and it hasn't given me any good information. I'm outta here. This practice has no respect for me and is making my search for quality content harder. Note to self. Never do business with these guys."

A Real Article

"If you are a company looking for a Philadelphia CPA, it's best to be discerning and look around for the firm that'll be most likely to fit your business needs. It's not as hard as you think to find a good practice. Just follow a few basic guidelines...

* A good CPA won't be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information.
* An experienced CPA will generally attempt to make a good estimate of the price of a tax project up front.
* Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don't know exactly why."

What Search Engines "think:"

"OK, the keyword density is reasonable and the text isn't full of exact matches. This looks like a real article. We believe this article is relevant to the keywords incorporated and will rate it more highly in our search results."

What potential clients think:

"This company obviously cares enough about their customers that they're willing to provide me with decent information and a good read. I like these guys. They're real professionals who may just be worthy of my respect. Maybe I should click on their link and learn more."

It's important when article marketing to write quality content that adds actual value to the publishers' websites. Always imagine that a real person is going to discover your post. It will entice visitors from the traffic that reads it, please the publishers and keep them wanting more, and help your search engine position.

Author's Resource Box

Kenny Marshall is a internet marketer and former Vice President of CPA Site Solutions, one of the nations leading web companies oriented entirely to providing the best CPA Websites.

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Tags:   accountant marketing, SEO, article distribution, cpa websites

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Submitted : 2011-07-28    Word Count : 746    Times Viewed: 567