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You Must Have Answers To These Questions Before Finalising Business Logo Design

Author : Mainhoon Seo


Successful business logo is like a beauty queen and a hardworking laborer. Business logo is beauty queen as it looks good just standing there and attracting attention of people and business logo is a hard working laborer as it labors tirelessly to carry your product and brand image. Logo design can be broke down in to two parts logo marks and logotype. Logo mark is graphic representation of any logo design for example see CNBC logo design. Logotype carries letters treated in a very special way to make them unique like Pepsi, Dell and HCL. However any logo design may consist of both means a combination of logo mark and logotype.

As business logo represents company to the people before finalising any business logo design you must seek answers to following questions.

1. Is the business logo design capable of building desired image of company in the eyes of customers?
2. Is the core message of the organisation getting delivered to the audience?
3. Is business logo design easy and remember able ?
4. Is business logo design compatible with all materials and all media ?

Only after getting satisfied with the answers of above mentioned questions business logo design should be finalised. There are examples that very attractive logo designs were rejected by customers while average looking logo designs have made brands touching sky. A point of equilibrium in beauty of logo and its hardworking abilities must be found before getting it done.

If we consider most successful logos, logos like M TV, Sony, Intel Inside, Microsoft, Play boy and Coca- cola. One thing is common in all these logos - distinctiveness and simplicity. What's important to note here is that logos help customers identify a business. Distinctiveness of logo helps in creating strong customer recognition and complex logo designs get rejected because people not find any clue to remember that complexity. There may be a requirement to change already existing logo design as mind sets of people keeps changing and a logo must be in accordance to that. Here are some examples of successful change in professional logo design-

Msnbc – Earlier professional logo design of msnbc was in capital letter with a six coloured diagram on the left side of text but after modification all the letters of the professional logo are in small caps as use of the lowercase is less imposing, more legible, and just plain friendlier than the all-caps imperialist approach.

Business week – Business week is a well know weakly business magazine earlier their professional logo were including a thin blue line and a very old fashioned logo style. Now that blue strip have been removed and font used in professional logo design is much more relevant.

Hunter – Early logo designs of hunter company was flashy and to some extent bubbly also. Now it has been changed to a much more simple and easy to remember picture. Successful change in hunter professional logo design is a profe that good design does not mean throwing drop shadow and gradients on everything.

Many small scale organisations think that getting affordable logo design is a though task as they believe that higher the price of logo and higher the chances of business getting successful but not to offend, this is not true. Affordable logo design can be found any where and on line logo companies offer affordable logo designs over the Internet itself.


Author's Resource Box

Logochief is one of the leading corporate logo design which provides services like Company Logo Design, company logo designer, logo design templates, logo creation.


Article Source:
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Tags:   Logo Design, Business Logo, professional logo design, affordable logo design

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Submitted : 2011-06-20    Word Count : 593    Times Viewed: 361