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Med Journeys - The Changing Face Of Medical Tourism

Author : Jeff Phruksaraj

In the travel industry, as in seemingly every industry, there has existed an unofficial demarcation of value: late 2007. Already people discuss the 2007 - 2008 period in the same tone as 1929. Nevertheless signs of recovery are everywhere and Medical Tourism is, again, no exception to the forces that shape the economy. It's important not to become overly optimistic, however, by understanding the new market, consumer and medical and travel landscape a restrained optimism can reasonably be achieved.

International tourism is, finally, back on the grow.

The Middle East and Asia saw the greatest growth through 2010 as it pertains to international arrivals. It's important to note the difference between leisure and medical travel, though. Leisure and business travel are expenses. Medical travel is a cost savings. Still, the growth in travel does indicate two things: People are comfortable enough to spend out of their own pockets (always a bonus when getting medical coverage out of network) and with traveling - both signs of lowered anxiety and greater vision for the future.

A great deal of travel is occurring within the traveler's region - and this also affects medical tourism. Each continent has its preferred medical travel destination. Asians tend to travel to Thailand or India, Europeans visit Poland and Americans visit Central America. This trend underscores the cost savings mindset of the medical traveler - to them 'tourism' is not the priority.

Accurate numbers of medical tourists are hard to come by. Most countries' reported medical tourism numbers are exaggerated at best and blatantly fictional at worst. The cause of this isn't a mystery: Medical tourism is tourism, and so it's in the travel bureau's best interests to paint a rosy picture. A good, comprehensive report has yet to be produced. Assuming that medical travel figures mimic regular tourism economics is a logical fallacy, even if it turns out to be correct in the future.

So, what about the medical tourist him or herself?

They're less patient, more discerning and less trustworthy than ever before - just like every consumer. If a medical tour company doesn't grab the buyer's attention within three seconds they're off to another site. Even if they do stay to see what the website says they're still going to compare your site to other companies, research your reputation online and see what the social networks have to say. They'll be comparing offers from the moment they consider medical tourism to the moment they book, and they'll be sharing their experiences with the entire world when they return - sometimes before they return.

In the face of the slow but steady growth of the medical tourism sector, the more critical consumer and the connectedness of communications the only sensible action for medical tourism companies in this economic climate is to build the best product they can and ensure an excellent consumer experience. By doing so they can take can take part in the success of the sector. Failing to do so will ensure they don't make it out of the gate.

Author's Resource Box

Med Journeys offers low-cost, world-class medical treatment overseas; coordinated by an experienced and knowledgeable organization with established professional relationships at the worlds most respected medical facilities. Affordable & World Class Medical Tourism by!

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Tags:   Medical Travel, Medical Tourism India, Medical Tourism Mexico, Medical Travel Abroad, Surgery abroad, Health Travel, Health tourism, Discount Medical Travel, Medjourneys, Medical Tourism

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Submitted : 2011-05-30    Word Count : 538    Times Viewed: 1186