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Step One Of Your Company Image Is Your Logo Design

Author : Frederick Singletonne


Running a business comes with a lot of expenses. It doesn't matter if you are a 2 man team working from your garage or a team of 250 that takes up an entire office block - nothing can be done without enough investment capital.

Many individuals are likely to undervalue the power of an appropriate company image, also referred to as a company identity. This should ultimately be put into place as soon as the business is established but is oftentimes left for next week, next month or next year.

Making use of a professional graphic design company to assist with your company image is highly encouraged. Your business card is often the first glimpse that a prospective client gets of your organization and a picture can really say a thousand words! If you are only starting out, it's a good idea to draw up a marketing plan with your short, medium and long term marketing requirements. Your marketing requirements are usually associated with a type of budget and as a consequence you should make a definite list of what is scheduled for when.

Commence with a company logo. Without a business logo, your company is basically "faceless". The logo can be used on your electronic mail signatures and other paperwork and the only cost would be the logo design. Once you have some further funds available to spend on your company image, you can order printed letterheads from the graphic design company. As they already have your logo, it will simply be a matter of incorporating your contact details and the logo onto a document and printing x-amount of copies.

By this stage you are already portraying a specialist image - all your written documents, business cards and other communication are done by using a single image. Next on the list could possibly be a professional webpage for your business. Many graphic design companies also offer website design services, but you can also make use of an external company to assist with this task. Once again your logo and company colours have to be included onto the webpage as your webpage also forms part of your company image.

Choosing the best graphic design company is of course vitally important. You need to firstly establish how much experience the graphic designer has in the field. Ideally you would choose a designer that will be able to help with everything from your logo to your business cards and brochures and it is a good idea to view a couple of design portfolios before making your choice. Of course price also plays a crucial role in your choice, but be careful that you don't base your final decision entirely on price. The saying that you usually get what you pay for is quite true and a too low-cost graphic design company might not have much faith in their products and services.

To conclude: Start with the basics. Get your business logo in place first, then gradually add business cards, letterheads, a website, leaflets and flyers to your collection.


Author's Resource Box

For more information about graphic design visit the website http://www.rudedesign.co.za

Article Source:
Articlebliss

Tags:   graphic design, logo design, logo

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Submitted : 2011-05-20    Word Count : 870    Times Viewed: 290