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Simple Web Design Tips That Give Results

Author : Tinae Craft

When considering the various components that go into creating a good site, you realize how complicated web design is. The purpose of a website design is to appeal to guests, while also being able to rank high in the search engines. On the other hand, even if you positively influence the search engines, if your site is too unattractive and visitors don't want to stay on it, you haven't done much. The "bounce rate" of people who come to your website and leave immediately is mainly owed to the aesthetic appeal of your site. For this reason, emphasizing good web design is critical for efficient results over the long term. There are sites that manage to rank well with the search engines but still do bad when it comes to sales. We will look at a few hints and tips you can implement when designing your website.

You will do best if you study your market, some markets significantly do not appreciate the use of popups, and you need to know that. Sometimes what you lose will outweigh any gains made. Even though they are common these days, a website that focuses on an average consumer should be pop-up free. The conservative and probably profitable route to take is to not use them. Don't put your reputation at stake by having these on your page as they might make you look like a spammer by some users. The healthy alternative is to use a subscription form on your site with a good incentive. Including visuals on your website do much more than just improve the aesthetics of your site. You should use your visuals to communicate the right message to your site's visitors. You can use colors to present your company's image and also to communicate with your visitors. For example, if your site is about "going green" then use the green color majorly on the site and distribute it around. A site about selling toys for kids might use solid, bright colors to represent that subject. There are lots of ways you can use visuals to present your site in a positive way. You can use them for highlighting, as well, such as including buttons to highlight links, which will make navigation easier. You can also use visuals such as arrows and bold text, for example, to direct visitors to a separate page.

Another important tip that many webmasters ignore is to keep the text layout on your site narrow. It is quite annoying to have to scroll back and forth to read the full text and it may alienate your visitors. They may end up leaving your site out of boredom, which is something you really want to avoid.

This is the exact reason newspapers feature short columns. Narrow columns of text make reading easier while also being more appealing visually.

In conclusion, web design isn't as complex a subject to understand as it first seemed, as long as you know what you're doing.

Just remember, as with anything, the more effort you put into deigning your site, the better results you'll receive in the long run.

Author's Resource Box

Tinae Craft is a freelance contributor for For more articles by Tinae, please visit these links: company names for beekeepers and commercial beekeeping.

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Tags:   internet marketing, promotion, website traffic, web design

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Submitted : 2011-05-02    Word Count : 870    Times Viewed: 387