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Choosing A Domain Name For Long Term Growth

Author : Rob Selaney


Anyone who builds a new business site knows the feeling when it is time to go domain name hunting. You have to think ahead and imagine if people will want to be associated with a site with that name. Many new website owners don't realize the value of having the right domain name and are unaware of returns they can get from one. If you're planning to get a domain name for your online business, and want to make sure that your website stands out from the rest, then read on - this article is for you.

Having your primary keywords on hand when you are brainstorming for a domain name will prove to be very helpful. The keyword phrases will obviously be relevant, and you will have a great idea about the theme of your site. Once you generate a list for yourself, you can then go ahead and start pairing them or even add suffixes and prefixes to get worthy domain name ideas. Doing this kind of exercise is a lot like mindmapping or brainstorming where you just want one idea to flow to the next. But first there are a few things you need to keep in mind when you are doing this. Your URL must out of necessity be attractive in some way to your target niche audience. Think about on page SEO factors, and then you will understand the second reason for doing this. The more people can recognize your URL, the better off you will be - so be sure to keep this trick in mind. Make your domain so unique that there will never be any confusion at all regarding who you are. You want to be unique, and that is really the bottom line here. Stay far away from hyphens or anything else that could make people think of another site. Should people ever think you want to just fool them in order to get them to visit your site, they will not appreciate it.

The need for multiple domains is pretty standard except for the largest corporations. You may want to consider registering the other two TLDs, the org and net domains - but that is a judgment call for you.

If your domains are branded and can be shortened to initials, you may want to register that, too. One good source is to check your server logs and see if people are mistyping or misspelling your domain name, if you see they are then that would be good to register. There is a process involved with choosing a domain that is the best fit for your business, and that is what you need to realize.


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There are new service launches happening all the time such as Resellers Heaven, and nearly them all will take advantage of Domain names.If you like Domain names you will soon realize that many new launches such as Extreme Niche Empires benefit greatly from this style of marketing.

Article Source:
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Tags:   buy domain names, Domain Name Investing, domain names

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Submitted : 2011-04-26    Word Count : 870    Times Viewed: 751