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SEO Mistakes Which Lower Your Search Positions And Waste Time

Author : Janise Majette

Internet entrepreneurs will often have disagreeing views on various strategies. It is quite similar with SEO, and the reason behind that is some people think the returns do not warrant all the work. You can get a good number of people who think it is a waste of time. A lot of online marketers think there is an excessive amount of effort needed, and the rewards do not rationalize all that work. We all realize that off page SEO is an element that must be constantly worked on. Then others will mention that search algorithms are always changing, and you never really know what will happen. However, you can get very highly placed for many search terms, and if you do then it's going to be worthwhile. If you will optimize for search, then you must hold errors to a minimum.

In case you pay any consideration at all, then you certainly know the last algorithm revision by Google is targeted at low quality content. Sometimes they do get a little obsessive with what they do simply because no software system can do anything perfectly. They freely admit that sub standard sites will not do well anymore in their serp's. They also are placing a much stronger inclination on sites that are more authority in nature. It is the authority site that is obviously being preferred in this latest change from them. The most critical take-away from this is to make the best content possible that delivers good value.

One essential, and quite often forgotten fact with on page optimization concerns inner link building. As far as inbound links, you'll want to point them more towards your inner pages than your home page. But right now we will focus on interior linking composition. You hardly ever send your entire incoming, external links to your home page, and it's your site's internal pages that should get the most. Given that your inner pages are linking out to your home page, they are going to supply backlink page rank to your home page. If you've got a blog, you can find a plugin that will basically share similar posts. For your static websites, simply put in-line links at appropriate places in your content with good anchor text to different pages.

You must get involved with social websites and the various resources that make it easier to share. You need to make this take place because it is a natural part of social SEO which is where Google is proceeding. It is not difficult to get blog plugins or scripts for use on static sites to share to the major sites. There are about approximately a dozen large social sites such as Twitter that you need to have. Yes, social SEO is actually something you'll find out more about in the very near future which makes it important.

There are more important optimization components you have to look at and discover. Also Google's algorithm is not perfect so remember that. But they have stated that they believe social approval of content should be considered in rankings.

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Submitted : 2011-04-25    Word Count : 550    Times Viewed: 199