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Brand Recognition And Email Marketing

Author : Tom Irvine

In an effort to create better brand recognition, people turn to different types of marketing, email marketing included. While it might not have been on the forefront of advertisers' minds years ago, many today in the field of marketing understand that in order to reach people in all the different ways possible, the fact that so many people spend so much time online has to be taken into consideration. Some people use the Internet to the exclusion of other forms of media like television, meaning that there are some for whom an email newsletter is the ideal form of communication. When a company sends out newsletters, it is important that they use opt-in email marketing techniques. On the most basic level this is necessary in order to avoid sending out spam, which other than being rude and unethical, will also prevent you from being able to send out non-spam emails. Once you're blacklisted as a spammer, it can be hard to work your way back off those lists and really, you don't want to ever risk being there in the first place. Besides, you don't want to send emails to people who don't want them. Rather, you want to take advantage of an email list to address specifically those people who do want to hear from you. When you have an audience that has opted in to hearing what you have to say, chances are high that you have a shot at keeping their attention so long as you deliver on what you promised.

There are several different ways that you can go about branding yourself via email marketing. Obviously, increasing the visibility of your company goes hand in hand with getting your name out there, so each time it shows up in the "from" line of an email and each time an email is opened and read, you're doing just that. Most people go further with their branding though, also relying on some sort of visual branding as well. Whether that is a color scheme, a symbol, graphic or logo, the more often people see it the more they will be able to recognize it even out of context. When you are undertaking these sorts of efforts, the point is to insert yourself/your company into the reader's consciousness such that whenever they think of what you offer, it is you that they think of. It isn't even about thinking, "oh yes, company X would be a better choice that company Z" but rather that they think only of your company as the first logical step in the thought process.

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Opt-in email marketing is the best and only way to go about using email marketing to your advantage. When you send out an email newsetter you want to know that it is going out to those who are interested in reading it. From there you can build your brand through design, quality content and consistency.

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Tags:   email marketing, email newsletters, email newsletter software

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Submitted : 2011-04-18    Word Count : 571    Times Viewed: 496