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Nonprofits And Opt-In Email Marketing

Author : Tom Irvine

There are many different types of businesses that utilize email marketing, from big business to one-man-show home offices. Nonprofits are in a unique position to benefit from email newsletter campaigns in that communicating with one's audience can add vitality to one's relationship with readers and create stronger bonds that can lead to future donations and partnerships. Sending out email newsletters is the best possible way to reach a large group of readers. In fact, it is about the only way to reach people via email these days. Due to the proliferation of spammers sending out mass emails, unless you are using an opt-in email marketing service that is white-listed on all major ISPs, sending out emails to large groups of people will quickly end up with your being punished for your spammer-like behavior. Blacklisting, blocking, and arrival in the spam folder are all fates that you need for your emails to avoid. The first step for many is to understand that it isn't possible to send emails from an Outlook Express (or any other personal use account) to a large group. Email newsletters make delivery easy, but even more then that, they create a professional appearance.

Email newsletters also promote user interaction. Not only are your readers signing up for your newsletter, but they can share it with friends and family. Also, as a sender you can take advantage of the survey features to further engage your readers. If you do take a survey of your readers, finding out what they are interested in seeing from your newsletter is a very important gesture to make and will provide you with useful insight. Of course, you don't have to rely on what your readers are telling you outright, either. Alongside the templates and the ease of sending you will also have the ability to look at open and click-through stats. This allows you to analyze what is enticing your readers to open emails and which articles inspire them to click through, whether that is to find out more about a certain topic or donate to a certain cause. At the end of the day, anything that brings people together around your causes is your business, so if one particular tactic works better than another, it is in your best interests to know that. For some people, human interest stories will catch their attention time and time again, while others really like to know statistics. If you know how your readers like to be approached then you are doing both of you a favor.

Author's Resource Box

In order for a nonprofit business to get the most out of any email marketing campaign, it is essential that they use opt-in email marketing. The reason for this is the best way to send out an email newsletter is to only send it to people who are interested in receiving your newsletter. MyNewsletterBuilder can help you with this and so much more.

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Tags:   email marketing, email newsletters, email newsletter software

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Submitted : 2011-04-17    Word Count : 564    Times Viewed: 389