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The Best Platform To Market To Young Consumers Is Through Mobile Marketing

Author : Oscar Platikus


When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. A study conducted by the Internet Advertising Bureau showed that marketing via mobile phones to communicate with people who are between twelve and 24 years old will become the number one way according to 55% of the marketers. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. If marketers wish to reach today's modern, young consumers, it is thought that mobile advertising will become a necessity more than a choice for future marketers.

Mobile marketing that involves sending out promotional vouchers has been proven to be much more effective than the more traditional coupon strategies-six times more effective to be precise. More than three million consumers have been using mobile coupons according to a survey that was carried out in the UK. Since most individuals have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. The promotional code or the text message only needs to be showed at a cash register to pay for a service or product by consumers.

The very first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. The benefits that are pitched by the wireless marketing strategy are being seen by more and more larger firms nowadays. The mobile marketing strategy has been considered as one of the integral parts of the overall promotion efforts by the soft drink giant Pepsi. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis. The Annual Mobile Marketing forum that was held in Berlin, Germany on the 9h of September saw Pepsi among the several brands that took part. Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. Mobile marketing is destined to become an increasing power and this is supported by the fact that some of the world's biggest and most recognized brands took part in the conference.

Young consumers of today are used to acting quickly and this generation expects immediate gratification. Young adults and teens are more than happy to get text messages 24/7 and carry their cellular phones with them at all times. Offers sent to the hand held devices of this age group are likely to receive good response. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers.


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For more information in local mobile monopoly and the benefits of it you can find more info here and here.

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Tags:   local mobile monopoly, mobile marketing,

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Submitted : 2011-03-21    Word Count : 870    Times Viewed: 191