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Utilizing Local Mobile Monopoly To Gain Ground In Cell Phone Marketing

Author : Oscar Platikus

The New York located market research giant ABI Research refers to the mobile marketing industry as still being in its 'wild west' years but predicts that it will develop into a major player in the world's marketing and advertising arena by the year 2013. Local Mobile Monopoly and like products has offered ground for mobile marketing to grow at a faster pace.

ABI Research performed a survey in 2008 that discovered the reality that consumers were to a higher degree likely to receive mobile marketing campaigns that can provide something valuable to them. Over half of the respondents mentioned that they were against mobile marketing messages, but when asked if their opinions might change if they were advertised something for free, 70 percent stated that a freebie would make them more open to receiving advertising to their hand held devices. 'No' was the initial general reaction, but consumers were willing to change their attitude about mobile marketing rapidly if an incentive is thrown by the advertiser.

Marketers in Canada and U.S. are starting to pay attention to mobile marketing and in Europe, ground has been gained by it. Substantial strides have been made in this up and approaching market by Yahoo, Google, Nokia and other similar large players. ABI also made note of the fact that relative newcomers who are developing ad networks and software for the market such as Admob and Millennial Media are quickly becoming important players in the market that is very reminiscent of the internet advertising rush that occurred in the latter part of the 1990s.

It was also found that multiple big name firms are embracing mobile marketing as a much needed portion of cross-media advertising campaigns. That's why companies are now reaching out to products for instance local mobile monopoly to get their foot in the door when mobile marketing goes wild. Even though mobile marketing had initially been looked at as being off-limits by advertisers, it is now seen as an ideal way to bring a personal aspect to targeting consumers.

Mobile marketing first emerged in Japan and South Korea when companies started to collect cell phone numbers to send out wanted or unwanted content. This form of advertising is at distinct levels of maturity-dependent on the industry and nation. The stage is taken by key players in the U.S. market where mobile marketing has been faily well established for a while in Europe and Asia.

In the UK, there has been a very significant growth of mobile coupons with an estimated three million Britons who have already redeemed coupons they accepted on their cell phones. Thanks to a fairly boldface mobile marketing push from top British brands, the popularity of mobile coupons has increased six-fold. This previous summertime Coca-Cola Great Britain (CCGB) teamed with digital voucher firm i-movo to run a mobile coupon campaign in the United Kingdom that resulted in 87% of the coupons getting redeemed, making it the number one most successful UK mobile coupon campaign in British history. If you are a business and haven't started gaining ground on mobile marketing, then you ought to take the step of getting local mobile monopoly right now so you can catch up and gain ground with mobile marketing.

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Local Mobile Monopoly - This is the next platform you have to get to if you want to succeed with mobile marketing. Dont get caught unprepared, get local mobile monopoly right now.

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Submitted : 2011-03-21    Word Count : 870    Times Viewed: 182