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The Way To Realize Greater Conversions Applying The Strength Of Consistency In Your Internet Marketing

Author : Paul Kemp


Carrying out business on the net is filled with many opportunities for mistakes, and inconsistency with your overall strategy has to be an essential one. Possibly it is safe to assume that it is only unnoticed by many who write about business. Yet the absence of regularity in all you do in your company will have a detrimental impact on conversions. The explanation for this effect is a characteristic of human nature and the way we perceive and feel about what we see. Humans have a strange way of responding to the unknown and things that take place that are out of place in a way. There exists an unpleasant, ill at ease, feeling connected with it, and that is an all round negative effect.

Let's look at an instance involving the very standard squeeze page scenario so many of us are acquainted with. As you understand, internet businesses send traffic to a squeeze page since they want subscribers. Dependent on personal inclination, the marketer may put the fresh optin on a web page or other site. Obviously what is presented after the person subscribes is the promoters decision. This is the standard situation where consistency is very important as we will speak about next.

The characteristics here concern the format, design components and colors of the squeeze page and the site that appears after that in the browser. The concept of inconsistency comes into play when the two sites are completely distinct, and the net result is to cause the reader to have a sense of uncomfortableness. The apparent solution to this is simply make the squeeze page much more similar to the next site that is viewed.

Let's look at something that a lot of affiliate marketers put up with. Review sites are well-known because they can be incredibly effective, and the usual scenario is for a review page to have a minimum of one outgoing link to a merchant site, if not more. It is not possible to make your review site, or page, similar to the vendors or almost all of them if you link to many. What is achievable, and effective, is to make a site so it does provide a smooth transition to the sites you are linking out to. The main point is to never cause a huge contrast because your site is drastically different from anything else. You will want to make an attempt to figure out how well colors, structure and overall designs can be relatively inconspicuous hence they avoid clashes. Generally an effective approach is to be aware of this and eliminate irritating contrasts.

This very identical process is applicable to all you do in your business especially in your written communications and marketing emails. Typically speaking, the majority of people are constant and routine in the manner they talk to people. However as it concerns email marketing, it looks to be much more prevalent for some marketers to deviate in a large manner from what they typically promote in their emails. This does not appear to be as much of a problem as design clashes, in our relatively wide experience. But it does take place, and the significant point is that you are now conscious of it and can easily avoid this conversion process killer.


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Submitted : 2011-03-17    Word Count : 870    Times Viewed: 225