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Network Marketing Fear

Author : Jim McGilvary


Why is MLM marketing so feared with most network marketers? I call it the fear factor.
It is the fear of talking to people about your opportunity. It is not the fear of talking it is really the fear of bringing up your opportunity and being rejected. Being rejected is part of this business. The very best in our industry will not close everyone that they talk to. In fact on average you will only close 1 out 10 prospects that is, if you are good at communicating. Most just starting out will only close 1 out of 20 or 30.

So how to we get over this fear factor? Let's first walk though this fear factor and how it affects our marketing. It starts off something like this; you talk to a prospect (this can be someone you know, a lead that you purchased or a lead you created on your on) It doesn't matter how you meet this prospect it all ends up the same. As you are having your conversation and start to bring up your opportunity, they either say No right off or something like; what is it? Or tell me more about it. This is when you tighten up and do what I call the one minute presentation which leads to the 50 questions from your prospect. I can tell you from experience that if this happens you have already lost this prospect. This will turn into most times, I would say about 99% of the time being rejected.

So how can you fix this rejection and stop the fear factor from stopping you from building your business? I call it no rejection marketing. We need to find a way to stop the one minute presentation, the 50 questions and the biggest part is the fear of rejection. Here are some of the basics to getting you started to cripple the fear factor with the no rejection marketing

No rejection marketing is one of the easiest forms of marketing and everyone can do it. This is one of the ways I start all of my team members in marketing and building their business. I will go over just one of these methods that you can use starting right away.

The first method is called Drop Cards. Drop Cards are realistic looking paper money that has a simple message on one side and when folded it looks like a $100 dollar bill that someone has lost. I will share with you some detail on how to create some Drop Cards later in my video training you can get below. But it is easy to do. It cost very little and everyone can drop a card. You can put these everywhere you go. Here are some of the ways that I use Drop Cards in my marketing.

Restaurants are a great place to use a Drop Card. When you have lunch or dinner at a restaurant, leave a drop card with your waiter as part of their tip. This only works with a good tip. So do not leave a $1 bill and a $100 dollar drop card as a tip. Give them a good or better than normal tip. This will give you posture with them. You left them a good tip and offered them an opportunity to create additional income just by giving you great service. If the waiter doesn't want it they will normally show it to another staff member and it will be passed around until someone says to themselves why not take a look at it and call or visit your site

Another great place is to put one in every gas pump you use as you fill your car up with gas. I will tell you that I no longer fill my car up with gas anymore. I put no more than $10 dollars in at a time. So I am always stopping to put gas in my car. It is marketing that I do everyday. I put one in the credit card slot for the next person that uses this pump. If they pick it up and do not want it, guess what they do? The drop it on the ground and becomes another chance for someone to see a $100 dollar bill on the ground and picks it up. If they don't want it, it is dropped again until the right person comes along and takes action.

The other place I put one is in an ATM. Every time I go to get some cash from the ATM, I put one on or in the card slot. Similar to the gas pump it is either taken or dropped on the ground for the next person to find.

Drop cards work great and take of the fear factor. See more detail below and complete training on crushing the fear factor in your marketing and prospecting for your business



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Article Source:
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Tags:   drop cards, offline marketing, fear factor, network marketing fears

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Submitted : 2011-03-17    Word Count : 874    Times Viewed: 379