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Back To Basics With Your Network Marketing Strategy

Author : Jodi Ouellette


Frequently as home business builders we spend time trying to find that next best network marketing strategy that will supply us with a never ending list of opportunity seekers or people purchasing our products. However, when we acquire a new network marketing strategy, we can consume ourselves with learning how it works, and detailing our systems, that the most fundamental action steps can escape us. Network marketing grows through relating, and interacting with people, so if there is no live contacts being made every day, your business can quickly fall off the success track.

Regardless of the network marketing strategy you employ for advertising and lead generation, you must realize the simple truth. Reaching your goals requires consistent action in three essential areas. The three elemental activities are sharing your products, sharing your biz opp, and personal development. Without these activities included in your daily schedule, your network marketing strategy for lead generation will be futile.

Real Purpose of Your Network Marketing Strategy

How many times have you heard that you can build a network marketing strategy that can create traffic like you've never seen before? Most likely too many to count. Even though the claim can be real, unfortunately it can create a belief for individuals that using an internet based network marketing strategy removes the need to actually talk to people. Perhaps you can relate; your network marketing strategy is driving a ton of traffic to you, but the results are coming at a snails pace. If that seems to be the case, you need to evaluate how much time you are dedicating to the basic activities. Traffic and leads don't automatically convert to sales or partners. The fortune is in the follow up.

Network Marketing Strategy Basic Activities

Sharing your product - Product distribution is what gets the motor running. Retail profits fuel the cash flow for your venture. Cash flow provides greater business building power with an increase in your marketing budget. Obtaining retail customers also gives you a new lead pool to share your opportunity with. A good network marketing strategy includes a strategy for exposing your product each and every week. This is not a reference to how you advertise either. Yes, you need to advertise, however you also need people trying, and experiencing your products on a consistent basis. Each company or product might require a specific method or system for how a person arrives at the decision to purchase. Whether it is an intangible product or a tangible product, is irrelevant. What you need to realize is that a sale requires a live touch, in most cases. Your system might make the pitch, you may produce leads, but if leads are not contacted, and nobody experiences your products, your profit will be zero.

Sharing your opportunity - Sharing your biz opp is what creates long term wealth. Although product sales gives you immediate profits, careeers are built through building a team or a network of distributors. Every network marketing strategy must have a process to expose the business option, but also for following up with your leads. Even if you have a system to recruit with the sells itself claim to fame, your system will only work if you work it, by connecting with people. Interaction fuels action. While the majority of people do most of their research on the internet, the real deal is made when a connection and a relationship is built. Again, it's great if your network marketing strategy for exposure is producing a significant volume of leads, however, if you don't follow up with your leads, you will lose a big portion of potential business. Systems and robots don't build relationships, real human contact does.

Growing yourself - Perhaps you're familiar with the statement "your business will never exceed you." This statement is unquestionably true. I would venture to say that succeeding in life is ninety-nine percent dependent upon one's thinking. If you visit the home of any successful entrepreneur, I bet you'll find an entire library dedicated to personal growth and success type thinking. You must take this lesson to heart. A network marketing strategy cannot build wealth without the right person behind the wheel. You must engage yourself daily to improving your leadership skills, mastering human relations, and focusing your thoughts on success and positive expectations. If you want to start attracting higher calibur players to your organization, it starts with you becoming who you want to attract. A system or network marketing strategy cannot grow beyond your capabilities. So ask yourself what is fueling your thoughts on a regular basis? Much like your body needs nourishment and fuel to function properly, your brain needs fuel to reach its potential. If you don't develop and grow your mind, it is easier to get derailed and off course when the challenges of business and life present themselves, and they always do. Programming your mind is the key to your success in all areas of your business, including your success rate with product sales and team building. Personal growth is not just some concept about manifesting your dreams, it is the catalyst to achieving your dreams. Your thoughts and your expectations are your rudder, because your mind directs your action, and your action directs your result.

Network Marketing Strategy Action Plan

When developing your network marketing strategy, you have got to include all strategic components for building your business. It begins with your network marketing strategy for exposure and generating leads. Subsequently, you need a system to follow up with your leads. Lastly, develop plan for each day to accomplish each of the three fundamental activities. At the end of the day, if you have not yielded any results you need to question: How many people have I exposed my products to today? How many individuals have I exposed my business to today? How have I increased my skill and value today? Profits are the result of planning your work and working your plan consistently.


Author's Resource Box

If you are excelling with the basics, but need a better network marketing strategy for lead generation you can have Free access to training here. Jodi Ouellette with a decade of home business and leadership experience, has partnered with the industrys top earners to deliver the best in marketing strategies to help the serious business builder succeed.

Article Source:
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Tags:   network marketing strategy

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Submitted : 2011-03-09    Word Count : 1090    Times Viewed: 188