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Social Media - A Brief Introduction

Author : Dakota Lindal

Social media is a nice new concept available in the market. By media we generally refer to the print or even the electronic media comprising of newspapers, tv and radio. In the recent times media has got a very high importance within our public life. For instance, companies use media nowadays for the official launch of their company or product or service. Political parties too make official announcement before the media regarding their new policies or other stuff. Hence the truth is media in the present time has got an unique importance in almost every field. But what's this thing called social media, you have to be wondering?

Everyone should be aware the Internet as well as websites. Whenever you visit different websites you can observe advertisements of different services or products or even other websites. This is the way in which internet marketers promotes their company or business in this era of the Internet, with the social media. By definition, you can consider social media as being a highly interactive and also fast media. The majority of the celebrities nowadays use social media to distribute their news and blogs are the most famous product of the social media in this respect. Online marketing as a whole hugely depends upon this media.

There are a number of differences of social media from the other medias, let me give you a few of them. Social media is extremely dynamic unlike the other traditional Medias. For instance if you publish your advertisement in a newspaper you can not change it on the same day after it has been published. On the other hand your advertisement within a website can be changed every minute, if you want to. It's more affordable too. For publishing your advertisement in a newspaper you have to have some potential resources. However in case of social media you can even get it done for free. The only real similarity of social media with all the others is probably in its reach for example, your ad in the newspaper may be seen by zero people. In the same way your advertisement within the website may be viewed by none at all.

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Submitted : 2011-02-28    Word Count : 870    Times Viewed: 681