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How To Design Large Format Banners And More

Author : William Jason


Whether you're designing large format banners or trade show banners, this picture will be representative of your company. It's purpose is to inform people and either get people to purchase something or to get clients to use your business. It needs to be full of good information, but also eye-catching and pleasing. Custom banner printing should be a means to help your business, not hurt it so always keep that in mind when coming up with a design.

It comes as no surprise that visibility is key. Determine where you are hanging or placing this sign so that you know what size and type of sign or banner to purchase. Everything boils down to location, location, location. Ensure that there will be no obstacles in the way and that it will be visible from multiple angles. Also check to see how the design will look from different view points. The large format banners may look fabulous from far away, but terrible the closer the viewer gets to the sign. A good design will be easy to read and understandable from all distances.

Less is more is a great sentiment that applies to so many things in life, and design is one of them. Leaving space near the edges can give quite an impact. Remember that the viewer does not want to search all over the sign to figure out what it's about. The person also doesn't want to waste 10 minutes just trying to read all the information. Don't flood it with too much text or images. Be clear and to the point. Just don't forget to place contact information, such as a phone number, address, or website.

Font choice is very important because if the viewer can't read the sign, then you just wasted all that money on customer banner printing. Do not use more than two font styles on one banner. Ensure that it is legible from a distance. The fonts should also compliment each other. A similar rule applies for colors. Choose one color scheme that will compliment and not clash. Too much color will be distracting and make reading the sign difficult. Bright colors grab attention. You can use a color wheel to figure out which colors are complimentary (the color opposite is complimentary and the one next to is unfavorable).

When it comes to putting all these ideas together, use the hierarchy of information in order to garner the best results. The most important information should be the biggest and most prevalent feature. It should be what customers notice first. If you're promoting a 50% off sale, that should be the most noticeable. Your phone number or date of the sale is secondary.

Viewers want to see something creative and interesting. We are constantly bombarded with images all day, so your large format banners need to stand out above the rest. This is another representation of your company so keep it professional, yet still engaging.


Author's Resource Box

MegaFormat.net is your source for custom banner printing. We produce large format banners perfect for trade shows, murals, window graphics, exhibitions, and more.

Article Source:
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Tags:   travel, barbados

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Submitted : 2011-02-27    Word Count : 1    Times Viewed: 363