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What Every MLM Marketing System Must Have

Author : Jodi Ouellette


Most MLM companies have the basic foundation to allow the new business owner to build a profitable business. They provide the product, the support, basic marketing materials like a company website, brochures, research data etc. However, most mlm businesses rely on the field leaders to develop their own mlm marketing system for building their business.

The best MLM marketing systems can offer solutions for producing two important results for the new business owner; the ability to generate cash flow, and produce a new business partner. Regardless of where the leads come from, if you want your business to be profitable from the start, you need short term cash flow. Working smarter not harder means you create leverage with a system that can pay for itself, so you can continue to build your career income, without continually spending out of pocket cash.

The basics of a successful MLM Marketing System:

1. The system needs to give information first. This doesn’t mean you bombard them with information, a basic overview will suffice. Don’t hide your company or product information, this only leads to frustration, because if it seems secretive, people will wonder what or why you have to hide. Here's a personal story of being on the receiving end of an approach you don't want to do. The caller opened by complimenting me on my personal business success, and asked if we could have a meeting. Naturally I responded by asking what it was she wanted to discuss, however, she declined to tell me because she would much rather discuss it face to face. My response was, I am really sorry, but my schedule is far too busy to set up a meeting that I have no clue what the meeting is about. She replied, she had an opportunity to discuss. So, what is your business, was my next obvious question. Again, she avoided the question and answered that she really preferred to meet with me. Finally, I had to end the insanity, and told her, if you can't give me any information about your business, I can't justify time in my calendar, I must decline. Be mindful and respectful of people’s time, and make sure your MLM marketing system doesn’t include sly ways to get people to come to a meeting, or under false pretenses. If you have to hide your business, maybe you should find another business.

2. Finding the right people. First of all, not everyone is going to be a fit for your company, and your company is not going to be a fit for everyone. Furthermore, the thought that recruiting the masses equates to success is a mistake. By convincing people to partner with you, you lay the wrong foundation and will set yourself up to continually convincing people to stick with it. You need to be interested in the other person. Your goal is to staff your team with the right players. You want people who not only can add value, but also demonstrate a true desire to succeed. When you can put your candidate first, and solve the question relating to their needs and desires, the recruiting process runs much more smoothly, and people will want to work with you. If you determine an initial fit exists, move on to the next step.

3. Provide details. The next step is further educating your potential partner, giving them more meat and potatoes if you will. Additional details will vary depending upon your company, but I recommend virtual information, since it can be delivered instantly. Timing is everything in business, so you don’t want to delay the process.

4. Evaluation option. This is the cash flow step in your MLM marketing system. Nothing beats real life experience in building confidence in products and systems. Simple truth, if people can’t create their own testimony or develop belief in a product, they will struggle when trying to share it with others. Since you don’t want to become just another "sign up club" the offer should be at retail price, since they are not yet a distributor or partner, and it gives you the ability to generate profits, to pay for your expenses. Always offer this on a risk free trial, if they are not satisfied, allow them to send it back for a refund. You will have more candidates opt in, if they have a chance to evaluate, versus being forced to commit right away. During this period, you can educate your candidate about your company, compensation plan, and show them how they can accomplish their goals.

5. Creating the bridge. The second goal of a mlm marketing system is to produce new team members; another income stream. Creating the conversion can be simple at this point, since you have developed trust, and they are educated. It becomes a matter of asking the right questions. For example, Mary, do you feel you have a good understanding of how achievable ABC (restate goal) can be with our system? A positive answer means there's only one more decision to make, and that is what option to get started with.

6. Train your new partner. The final step is the most important, as you now teach your new partner how to duplicate the basic cycle, thus providing the roadmap for residual income. Often times people focus more on recruiting, and once a partner says yes, they move on to the next person. Lack of training and support means you will continue to recruit forever, and never reach the point of time and financial freedom. Successful mlm marketing systems provide vital ongoing training and support.

Now you know the six basic steps to include in your MLM marketing system. Once your system is in place, you need leads for your sales funnel. Where you lack in skills you can make up in leverage. Leverage is when you have plenty of people moving through the front end of your system, allowing you to focus on those that present themself as more serious. The great news is there are plenty of ways you can generate traffic both online and offline when you have the right training. If your company doesn’t provide training in this area, seek mentors and training outside of your organization.


Author's Resource Box

Watch this informative video to learn more about the profit cycle you can use to grow your business. Jodi Ouellette is a home business transformation authority, marketing systems and leadership development trainer, with over 9 years experience and success in the industry.

Article Source:
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Tags:   mlm marketing system, mlm marketing, best mlm marketing systems

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Submitted : 2011-02-15    Word Count : 1117    Times Viewed: 254