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Why Web Marketers Will Want To Start Blogging

Author : Kenneth Holland


It is a simple enough dilemma. We all ask ourselves the ‘why’ in lot of issues in life, don’t we? However this isn’t a ‘gravity weight-save the world’ issue. It’s just figuring out whether blogging is really needed for your online objectives.

So I will get to the point: If you intend to start any kind of business/commerce/writing on-line, it’s not just a good option for you to start a blog but in my estimation it's a neccessity.

‘For what reason do i need to blog? I market goods on the web.’

A training customer of mine mentioned one day, “I don’t need to have a blog…I have an ecommerce store. I sell stuff. No one wants to hear me talk.”

Actually, they do. And actually, your customers do not wish to hear you talk about your products or services, they need to listen to you discuss your products. They want to listen to you speak with them about your merchandise!

I am aware it’s ‘about the consumer yet this goes a little bit deeper. A blog site linked to your online store site gives your online business a much more ‘conversational’ tone where discussion along with interaction can take place between you and also the shopper. Never take too lightly the effectiveness of this strategy! There is no larger illustration of this in action than Amazon.com. They utilize quite a few blogs throughout their website. If you ‘sell stuff’, you should too.

Why blog? I've got a Facebook (or any other social networking related) Page

There’s no doubting the potency in Facebook and how massive it is. It truly is nothing short of remarkable. Include the truth that they're still expanding at an astounding rate and it’s a no-brainer we really should employ a presence there if we’re serious about our internet pursuits.

The problem lies basically in that you don't OWN Your Articles. Consider this. In case Facebook determines they do not like your web page or maybe are just basically in a lousy mood they are able to close you down. That’s known as renting, not owning. Owners are productive over the internet, not renters.

It’s ok (and in many cases advisable) that you have a Facebook page however you must always house your posts first on your own blog. And with all the current tools in place nowadays, you can actually hook up your blog with your FB page and utilize the power in both.

[A brief word of advice relating to your blog and Facebook: When you initially distribute your content, ensure that the content from your blog gets indexed in the search engines first before letting the same articles appear on Facebook.]

Why Blog If I Have A Free One Already On Google’s Blogspot?

‘Why start a new web log when i have a free one now?’ I really get asked this alot. You may generally refer to the previous point above. Just as before, these services own your content. They decide to shut your account down? Goodbye blog posts. You are also really limited as to what you're able to do design-wise.

Just in case you are griping because you don’t want to invest any cash in beginning your own blog, then I guess we could determine that you are not too serious about your online presence. That is fine. Just do not expect to develop a growing online business from the ‘free renter model’.

Running A Blog Helps Your Search Engine Rankings

Blogs tend to be adored by the search engines. Good blogging programs (WordPress.org being the best hands down) tend to be structured so that they are indexed more rapidly (in most cases) than the usual static site and possess ‘ping’ mechanisms so they notify the SE’s each time a brand new post is published.

And when you have a ‘regular’ site such as a product-centered ecommerce website then you’ll want to hyperlink your blog to that website. The updated content from your blog will help the rankings on your ecommerce website.

I think you can now begin to see the benefits when you ask ‘Why Blog’? Now you realize the ‘why’.


Author's Resource Box

Kenneth Holland is a blogger, rocker and lover of food that aids organizations and businesses and individuals develop a strong online brand by means of Blogging, List Building, Social Media and to answer the question, Why Blog? For individuals that want to get started Blogging on the web and employ a Social Media profile visit his website by clicking on this link: How To Set Up Blogs.

Article Source:
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Tags:   blog writing, why should you blog, kenneth holland

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Submitted : 2011-02-14    Word Count : 754    Times Viewed: 204