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The Tornado Effect For Backlinks

Author : Dakota Lindal


When you run a search engine optimization plan the main focus tends to be on building links to your site. This is not the be all and end all of seo though. A lot of other factors need to be considered before you start building links.

The very first is site content. When the content of your site is unrelated, the search engines are going to be reluctant to rank you well for the keywords you've chosen, no matter how many links you build.

The next is site structure. You need to have the right URL format and website format. Search engines don't rank websites which are designed in html frames or in flash very well. This is because each page is hidden within the main page. The search engine in just in the position to index the main page correctly. Now that Google no longer pays any attention to the meta keywords tag because of abuse by website developers, you cannot get the site raked well just by overloading your keywords tag.

Once you have sorted out your site it's time to begin to build links. there are a number of different ways to do this, some more successful than others. Generally, the very best is to draw focus to your website by posting articles and not by buying links through link directories and such like. The more manual techniques you utilize the greater respect you get from search engines.

It is best to begin to build the links slowly. If you build them too rapidly, search engines get distrustful and de-index your site.

Once you've a base of backlinks and a good pagerank built, things get a lot simpler. Links have a tornado effect. They act like magnets for keywords. Begin by targeting a couple of keywords (1 or 2) but keep track of your ranking for a couple of other related keywords with lower demand. You will find that when you start to rank well for your main keywords, the long tail keywords have a tendency to follow suit.

You can increase this effect by adjusting your site content to bring up these long tail keywords particularly. This helps search engines realise that you're suitable for these low demand keywords as well.

If you do it right, you can focus on a lot more keywords with one article than just the one you started with. It is all in the content. Write and publish your articles smartly to get the most out of them.

As your site gains the trust of search engines, you'll find yourself raked higher for keywords you didn't even think of targeting and your traffic will increase exponentially.

To conclude, in order to be able to rank well for a lot of keywords, you need to have your site set up correctly and the onsite content must be varied and relevant. You also need to write and post your articles intelligently to achieve the most out of them. This will likely result in ranking for more keywords and increased traffic.


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TailorMade4You is a company which provides SEO services and also web design firm

Article Source:
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Tags:   seo, web design fim

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Submitted : 2011-02-14    Word Count : 870    Times Viewed: 193