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Ranking Data And Click Through Rates

Author : Dakota Lindal

Many people have search engine optimization campaigns on the go. They've all been convinced by the various businesses that conduct these campaigns that they will see major improvements on their traffic and income due to these campaigns. But how big a difference does your position on Google's search engine results page generate?

The correct answer is that it makes a huge difference. Numerous people have done studies regarding click through rates for the organic and paid results in Google. These studies give you a good idea of what you should expect for the position you hold in Google's rankings.

The click through rate is worked out by taking the number of times your site is clicked on in a certain time period and is divided by the number impressions your site gets during that same period of time. This is depicted as being a percentage. You site gets an impression every time a page from your site is viewed in a search result.

The research mentioned showed a number of outcomes from the following ranges:
. Result 1: 35 - 50%
. Result 2: 12 - 30%
. Result 3: 8 - 20%
. Result 4: 6 - 17%
. Result 5: 5 - 14%
. Result 6: 4 - 13%
. Result 7: 3 - 12%
. Result 8: 3 - 10%
. Result 9: 3 - 9%
. Result 10: 3 - 7%

Generally speaking, you can see that the very first three positions obtain the most traffic for a search result, and the second page gets almost no traffic at all. This does not mean that you cannot make any money from being on the 2nd page, it simply means that being in the initial three search result positions will be a lot better.

Click through rates are not only affected by position in search results. It can also be affected by:
a) Page Title: A great page title that grabs the attention of the reader can supercede higher ranked pages by appealing to viewers.

b) URL Structure: If the site's URL appears to be relevant and if the URL is easy to read it is possible to improve your click through rate.

c) Keyword: if individuals are searching for something specific and your site doesn't seem to be relevant for that keyword, your click through rate will certainly decrease for that keyword no matter what your rank.

d) Google results: Google is embedding Google maps and images in the search results. Pages that appear below these often see their click through rates drop.

e) Google Adwords: Many people have found that getting an Adwords campaign running at the same time as having their site ranked well on Google's search results increased their click through rates quite a bit. Google adwords can also distract people away from search results that do not have good descriptions or titles set up.

So gearing your search engine optimization towards being in the very first position in Google's search results for your chosen keywords is not a guarantee that people will click on your website much more than any other site, but it does help. It's also wise to construct your descriptions carefully to attract viewers to click on your link.

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TailorMade4You is a company which provides SEO services and also one of South Africas web design companies

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Tags:   seo, web design companies

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Submitted : 2011-02-14    Word Count : 870    Times Viewed: 236