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What SEO Involves In Critical Business Success

Author : Jessica Moorhill

The single most important aspect of Search Engine Optimization is to improve branding and ultimately increase sales for a business. There is a process that must be followed and these can be examined below.

Picking up keywords
75% of your web site visitors come from Search Engines - Google, Bing, Yahoo and others. People do online search using keywords related to your web site subject. Therefore your site has to be searchable by those keywords. Very often people use Search Engines to find out more information about you and your business, therefore it's crucial to give people an opportunity to find an info about your website at Search Engines easily. Your web site needs Search Engine Optimization (SEO) services.

Page source code validation
To make sure Search Engines will able to include your web site to their databases it's crucial to validate page source code first and make certain of it's search engines friendliness.

Meta Tags
Having correctly written metatags is another important thing to take care of.

Web page texts optimization
Search Engines needs your web site texts to rank your site according to its relevancy to particular keywords. Therefore your content has to be satiated correctly with relevant keywords.

Building link popularity
Google and other major Search Engines pay a lot of its attention to how much other web sites refer to your one. Having many so-called authority web sites referring to your site is the factor you can't ignore.

Submission to major Search Engines
Bing and

Improving your web site ranking
Once your site is on those engines it's crucial to make sure it's placed within first two pages of Search Engines results pages.

Keeping high ranking
It's obvious that many of your business competitors do the same work with search engine optimization their web sites so this is not like giving your site high ranking once and forget about SEO. You need constant SEO support as long as your web site exist.

Traffic increasing
As soon as your web site being optimized for high ranking at Search Engines and included at their databases your site becomes visible for people searching service / goods / information you provide. You need to realize that there are several kind of traffic, some part of your visitors search to make a purchase, but another part may just research the WEB to know more about your site, your business reputation.

Getting new clients
I want you to know that SEO isn't an ultimate way of getting more sales, it gives you more traffic, drives more people to your site. BUT you must realize that to get more sales, more income you need to convince people they can trust you and buy your product! You must work on your site content, do your best to walk in your potential clients shoes, think the way they think! It's crucial for your business success!

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Submitted : 2011-01-22    Word Count : 870    Times Viewed: 238