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A Few Practical Techniques For Attracting Guests To Your Accounting Blog

Author : Brian OConnell


One of the most difficult things about blogging is building regular visitors. Even if you do everything perfectly it will still take months. Content has been covered to death so I'll just reiterate that it's vital to keep it fresh and interesting. But content won't bring in readers until you promote your blog, and that's the subject of today's discussion.

So how do you entice visitors to your accounting blog?

1. Use your blog to communicate with employees and clients.

Your employees are a built in audience, and your blog makes a great place to post staff birthdays, meetings, after hours get-togethers, and other daily updates. Your clients can also make great readers. Use your blog to keep them informed of breaking news that affects them. With hundreds of tax law changes every year your clients need you to sort though them and let them know what matters to them. Sending them an email asking them to comment on one of your posts can go a long way, too.

2. Don't make visitors dig through your website for your blog.

Website users are accustomed to getting what the want when they want it, and if you don't make it easy for them they leave. Most won't take more than a few seconds to find your blog on your home page. Display the link prominently on your accounting website. Put it on the top level of your navigation menu, and add a banner link to your home page.

3. Your web address should be everywhere!

It's quite simple really. The more places you post your web address the more opportunities people will have to find your blog. Make sure the address is on your business card, in the signature of your email, and on any forums you may frequent. Avoid the temptation to point all your links to your website home page. In some cases it's much more appropriate to map the link straight to the blog. Visitors looking for your blog won't want to navigate through your home page.

4. Engage other bloggers.

Bloggers are a tight-knit, cooperative community. If you help them out, they'll help you out. Doing this will get your name out there on other blogs in the industry and help gain exposure for your content. Backlinks to your blog will usually be provided as payment for your contribution, helping you with search engine authority.

On the other hand allowing guest bloggers will earn you goodwill and take some of the burden of constant posting off your shoulders. Help others help you!

5. Use your networking skills.

Networking online is just like networking face to face. It's all about taking the time to make some friends.

The online world is not as fragmented and impersonal as it might appear to the casual observer. In, fact it's composed of many tight knit communities and if you want to succeed you need to find and engage the communities that are relevant to your market. Joining a LinkedIn group or a more traditional forum are two ways you can do this. Instead of simply promoting your blog in these venues, however, put your link in your profile and be as active as you can to draw potential readers.

6. Mention your influences.

Use online social communities to talk about and to clients, prospects, and contacts; especially other bloggers.

Your contacts will very likely see and appreciate these "plugs". Most online networking sites like twitter and Facebook have tracking services that will allow your friends to get an alert when you mention them. This will get you noticed. If you help them get noticed it's much more likely they'll take the time to get you noticed.

7. Contests draw a lot of traffic.

People love free stuff. They always have and they always will. In fact the word "free" is the most powerful word in the marketing lexicon. The prize doesn't need to be exrtraordinary; a blog link or special postingfor the visitor that posts the most comments will often turn the trick. If you want to get even more comments you could offer something even more valuable. A free tax prep might seem like one obvious choice.

Contests can also be used as a good way to cross sell your off season services. For example: You could offer a free financial statement compilation and review for a local business owner, and leverage it into a blog post showing the value you gave them.

8. Keep it dynamic.

Sometimes, when you find a groove, it's hard to break out of it. Don't succumb to the doldrums! By the time you feel yourself starting to drift into limbo it's a pretty safe bet it's already happened. Do something different. Tell a joke, post a funny picture, or post a viewpoint that differs from your own. Keep your readers guessing. Videos work great and have added benefits. When you upload a video to YouTube you get even more exposure and can lure traffic who would never have found you otherwise.

If you employ these tactics you'll have a much better chance of cultivating a real following. Lastly, stick loyal to the basics. Keep your content timely and write to your audience. Stay engaged. If you're engaged with your readers, you're readers will be engaged with you!


Author's Resource Box

Brian OConnell is the owner and founder of CPA Site Solutions, one of the countrys leading edge firms dedicated exclusively to accounting website design. His firm presently provides websites for more than 4000 CPA, accounting, bookkeeping, and tax preparation firms.

Article Source:
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Tags:   Accounting Blogging, Accounting Website, WebsitePromotion, Marketing, CPA, Accounting, Website Marketing

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Submitted : 2010-12-16    Word Count : 928    Times Viewed: 235