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Democratization Of Social Media

Author : check buzz

I am no longer me, I am no longer in solitude. The evolution of social media has broken down all the barriers and allowed me to become global. It presents an equal opportunity platform to broadcast and publish at will, earning audiences and prominence that directly align with the level of individual participation and investment in engagement.

Social media simply follow the principles of democracy and allowing us to live our life in a better way. I believe that social media is not owned, it is shared. It is for the people, by the people and to the people. Living in a democratic society it was essential for us to have some thing which is easily available, cost-effective and shows real time results and social media sets perfectly on all such parameters.

We are free to share our experiences, thoughts about any brand/service. With the sharing of thoughts brands can easily identify & analyze the desires of customers regarding any particular brand/service. In fact they are establishing countless relationships on-line that have been the basis for off-line interactions, and also use the social web to reinforce relationships that were established off-line.

The social web has had enormous impact on everything from our social lives, to our professional lives, to how we discover, purchase and discuss products and services. Its democratic nature has made our life very easy & comfortable.

Social media is for all either industry or individual. For individuals, it represents the democratization of media and equalization of influence. The socialization of media affects and empowers more than traditional media or any other forms of advertisement. Essentially all brands are entitled to become media, earn audiences and build on-line communities which helps both the brand as well as consumers.

The most significant attribute of democratization of social media is , it's openness & transparency, where all are free to give and take their thoughts.The best example of social media's democracy is Iranian democracy of social media.

As Iranian bloggers have increased their presence on the Internet and activists have geared the power of new social media, they have effectively “democratized” the media in Iran, according to journalist Iran Davar Ardalan. She indicated that this transformation is evident in the responses to Iran’s disputed 2009 election, which demonstrated the role of the new media in Iran and the rise of citizen journalism.

At the end i would like to say that “You are the Media” start engaging yourself on social media sites and pour your thoughts and ideas. And allow the brands to become more active about your desires and improvisation of products/services.

Heena Lodha

The author is a business researcher with CheckBuzz, a social media monitoring company.

About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.

For any inquiries, please feel free to write our team:

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Tags:   Social media consulting, Social media marketing and Social media monitoring

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Submitted : 2010-11-30    Word Count : 501    Times Viewed: 165