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Social Media Release V/s Traditional Press Releases

Author : check buzz

It has been over a century since we have started using press releases as a tool to attract favorable media attention, a lot has changed since then but our traditional news releases have been more or less similar. The whole communication paradigm has shifted since the evolution of social media but we still follow typical approach in our public relation.
In the recent times many things are happening in the marketing field, one thing out of all these which attracts me the most is the evolution of “Social Media Releases”. Social media news release enables two way communication through the comments of the readers which can be monitored by the issuing company. The social media news releases are broken in a short size chunks so that anyone can repost it on different sites, rather than writing in a news story format which in general is not read by the consumers.
In social media releases major points which you want to communicate can be written in a different chunks so that reposted points creates maximum impact. Here I am not saying that social media releases are going to cannibalize traditional news releases, their is still a need of telling a news in a story format because short chunks of news can be confusing for a reader.
The social media release is a new phenomenon and it is not clear how this is going to change readers' habit but it looks very promising looking at the rate at which different social media sites are attracting new users. Many companies have started working on it like Marketwire, Prwebwire, CheckBuzz. As we are moving ahead with web 3.0 and everything has to be personalized so it is becoming important that we use social media releases along with the traditional media releases to make the maximum impact.

Vicky Jain
The author is a business researcher with CheckBuzz, a social media monitoring company.
About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team:

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Tags:   Social media consulting, Social media marketing and Social media monitoring

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Submitted : 2010-11-23    Word Count : 377    Times Viewed: 165