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Web 2.0 – Fifth Dimension To Marketing

Author : check buzz


Marketing has always been an implied supplement for business. We have seen the world making a shift from one way marketing communication model to a“social selling platform” However, with time being the biggest variable it has changed the criterion of “What you sell and what you make the buyer feel”.
Lets take a stance on Web marketing and the 2.0 dimension of saying(selling) the things “Hey! You wanna buy this?” Quickly counting,the sellers are now equipped with their merchandise on Twitter, Facebook, MySpace, YouTube and the list goes on!
Now comes the big question, why would brands go for Social media marketing? I can list out many reasons, low cost, personalized feel to the consumers, low to no infrastructure requisites and blah blah-blah.... No doubt, its the eyeball for many marketing brain-stormers. Sharp snapshot: this blend of technology and social engagement has vaporised many line of interaction within/among the company and the last user (quite possibly, a brand's consumer even!)
Countless cross-functional communication patterns have been channelized between a brand/consumer facilitating the conversations two-way in forms of social media blogs/forums. They call this engaging the consumers with your brand. If you ask me personally, i see this as a wonderful opportunity and also side by side a “must have” need of time! Gives marketers a voice and a way to “talk” to peers, undefined/potential consumers. Why not take into consideration, the volume of “word of mouth” it generates? We count it all here,direct voice, the indirect voice and not to be missed, the latent voice of the customer reading it all and making purchase decisions on another browser window probably.
Needles to do the ROI comparison here between gigantic one way' advertisement' campaign V/s “Social media marketing”. Millions of dollar against NIL investment. (Magic of socialonomics!)
Social media marketing campaigns aggressively includes social media advertising & Social media engagement. The correct usage of SMM, creates a personality behind your brand and creates relationships that you would have never gained. Eventually, helping in increasing new buyers, customer loyalty, brand stickiness, positive brand legacy and a positive slope on brand valuation!
Luke Ale
The author is a business researcher with CheckBuzz, a social media monitoring company.
About CheckBuzz: A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team: info@checkbuzz.com


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http://www.checkbuzz.com/BlogContent.aspx?BlogId=2

Article Source:
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Tags:   Social media consulting, Social media marketing and Social media monitoring

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Submitted : 2010-11-22    Word Count : 421    Times Viewed: 165