Actions

  Print Article
  BookMark Article

Author Login    Author Login

Important
Existing members will have to use the lost password facility to get new username and new password

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

Evan Parker
Austin

"I am Evan Parker. I am a content writer with darngoodblogging.com. I write on financial..."

View My Bio & Articles


Tara Melley
Milton Keynes

View My Bio & Articles


Robin Carroll
Corvallis

View My Bio & Articles


Other Websites    Websites of Interest

Earned Media – New Born Baby Of Social Stream!

Author : check buzz


With time passing by, social media has evolved as a medium of connecting people, sharing photos, knowing and letting others know what you are doing. Consequently, it has turned to much more than what it was just 2 years back; dragging the corporate strategy battles on social platform.
The element of social engineering that implies an openness and transparency in communication, participation, sharing, collaboration and cooperation – makes the social ground much more attractive than it ever was.

With this gigantic media, we have a niche media developing on its horizon coined as Earned Media. Classifying Earned Media, it is when customer becomes the channel example of, Word of mouth publicity, Buzz, Viral marketing etc and majority of it comes in the form of Consumer-generated writings. This is when, people share their thoughts/reviews/opinions/recommendations alongside the brand and their credibility. Giving a feel how stunning or how darning a brand as a whole, along with its products looks like.
Companies earn favorable points/sentiments if they enable compelling these customer experiences on the positive side. Earned Media has gained lot of recognition in the recent past and present. Looking at the current figures, social media advertising is expected to reach nearly $3 billion by 2011 (Oops! Who thought it 6 years back from now! At least i didn't) Possibly, it demonstrates the intense focus, companies are giving it as part of their overall marketing strategies.

Earned Media is the resultant of well formulated, implemented and well systemized, owned and paid media streams. Returns of Earned Media can be sensible and pure data, sales booster and clear signals from your engaged customers.
However some challenges (for corporates) can be relinquishment of control on this type of social communication. And if your customers are throwing negative feeds around, seems you need a better disaster recovery plan on your brand! (But thats an equation each time, so less to bother on earned media scenario!)


Author's Resource Box

http://www.checkbuzz.com/BlogContent.aspx?BlogId=1

Luke Ale
The author is a business researcher with CheckBuzz, a social media monitoring company.
About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team: info@checkbuzz.com

Article Source:
Articlebliss

Tags:   Social media consulting, Social media marketing and Social media monitoring.

Author RSS Feed   Author RSS Feed     Category RSS Feed   Category RSS Feed


 

  Rate This Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!
 

 

 

 

Submitted : 2010-11-22    Word Count : 394    Times Viewed: 185