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Copywriting Mistakes You Need To Steer Clear From

Author : Rubye Stowers


Copywriting is such a different kind of field because it involves many elements including science, understanding of human nature, and artistic expression in some cases. There are so many opportunities to make mistakes in copywriting that it's truly not funny at all. So what we'll do is cover just a few of them, and every little bit counts.

You must ensure that you always keep in mind that your sales copy will succeed only when you can clearly state things to your prospects. Your language and your structuring must be used the proper ways. Many new copywriters are notorious for leaving out important things like subheadings. This is a very obvious mistake, one that no copywriter should make. Your sales copy is just a long piece of content that is intended to give your prospects all they need to understand about the product so that they'll have all the information they need to make a buying decision. Now you must ensure that your copy is as readable as possible and that your prospects get the messages you're trying to convey. If you aren't using subheadings, your prospects won't be able to glean the information they need if they just scan through it. It's very common for people reading sales letters over the internet to forgo reading the entire document. The first thing they do is scan through the copy and then if they find something interesting, they start reading from there. Besides that, your sales copy should be presented in chunks of content that come together like a piece of a puzzle. Subheadings will help prospects discover the points they're looking for and they also do a nice job of breaking up your copy into smaller sections. However, don't go overboard with subheadings. You need to make sure you're only utilizing them when you have to. Another mistake that lots of newbie copywriters commit is either keeping information to themselves that would be useful to the prospects, or they give too much information away that should be retained. Many copywriters find themselves at a cross road of putting too much info into their copy or leaving too much out. But it becomes necessary to go through your copy so that you can put in the information that needs to be in there and take out any information that reveals too much. It should be a healthy balance of both. A good example would be, if you're selling SEO software tool that is built using 'Visual Basic', then you don't need to mention that in your sales letter. However, if your SEO implement helps them get higher rankings in the SERPs, then you need to mention that. So essentially you'll want to give your prospects only what they need to know about the product, and you'll want to leave everything else for another time. It will take some time for you to learn how this works, but when you do you'll see how well it works. Always keep in mind that if someone is reading your sales copy then they are interested in your product, and want to learn as much as they can about it before taking any action.

Another simple mistake that many copywriters make is that they don't have a strong call to action at the end of their sales copy. Remember that the whole success of your sales letter depends on how well it converts your prospects into buyers. There are large and small aspects of sales copy, and each has a job to do and if they don't do them well the machine can break down. Click here, download now, buy now, etc... those are calls to action and you must use them. Don't be afraid to tell them what to do, it's necessary and a must thing you have to do.

You cannot be shy about using a call to action order, so what ever your order link states, it's best to use the same words in your copy. In closing, make sure you stay away from these mistakes, which will be easy to do if you learn all you can and do things as you're supposed to.


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Submitted : 2010-11-21    Word Count : 720    Times Viewed: 336