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How To Choose The Right Domain Name For Your Business

Author : James Wills

Choosing the right domain name is essential for a business as it is the online identity of the business & has an impact on its reputation & image. So, a lot of brainstorming is required for choosing the right name.

Guidelines for choosing the right domain name for your business are:

1.Choose a domain name that is short, easy to remember, understand, type & spell. It should be creative enough to entice the surfers to your business.

2.If your business has a good name in the market & you think its name is quite enticing & you want to choose it as your domain name then it’s a good idea. But, check if its .com version is available. If not then you can try for others like .info, .biz, .org, or other such similar variations. But, always try & go for .com version as it is easier for users to remember.

3.Choose the name that best describes your business. Also find in some additional words that sound similar to your business name & then try to put these words together and try to form a good domain name suiting your business.

4.See that your domain name contains the important keywords. This will bolster the search engine while searching for your website & also help you to ameliorate your ranking on the result pages of search engine.

5.If your business caters to only 1 country then you can always opt for an extension for that particular country like opting for .au if you are catering to only Australian market.

6.Keep the name within 2-3 words.

7.Don’t use initials for the name as it is generally difficult for people to memorize it.

8.If your domain name is similar to someone else’s then try playing with the name like adding a number, color, city or the state where your organization is located, etc.

9.Do not use hyphens or any kind of a special character for the name as it becomes difficult for users to remember it.

10.Avoid changing the spelling of the domain name as it is difficult to memorize it and it also misleads the users many a times. They may prefer visiting some other site and this may lessen your chances of making your business visible online. Also keep in mind to avoid using numbers for name as it causes confusion in the mind of users and ultimately they won’t be able to recall it.

If you have chosen some names then think if you can remember it and type & spell it easily. Consult your family & friends asking them the same questions & then conclude the one that’s the best. Also check if the name chosen by you belongs to someone else. You can do so with the help of website & depending on it chose the right domain name that best suits your business & register it right away so that nobody else chooses it.

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After you select the right kind of domain name it becomes necessary to choose the right kind of Web Hosting for your business. Web Hosting India has various options like shared hosting, Reseller Hosting and Dedicated hosting.

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Tags:   Web Hosting India, Reseller Hosting, Dedicated hosting

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Submitted : 2010-10-13    Word Count : 527    Times Viewed: 262