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Discover The Secrets To Successful Joint Venture Marketing

Author : dve smit


There is a straightforward design to joint ventures. Don't believe people who tell you that joint venturing is too hard for the average person and only makes money for big shots. Joint Ventures have taken on mythic proportions in some people's minds and a number of urban legends have originated around them. As a result, many marketers are missing out on opportunities. They have been taught that there is more rejection than acceptance, and therefore are afraid to broach the subject. This fear has grown to such proportions that it has them believing that they no longer can gain any leverage through joint venture marketing. A joint venture is nothing more than an interdependent alliance. It allows you to join financial forces and cultivate a business jointly. There are joint venture deals happening every single day, right from the big companies to the small home businesses, it's happening right now. Think about whether the here and now aspect of joint marketing really bothers you; if so, it's important that you read this piece in order to gain a better understanding of how it works. We'll explain strategies for approaching businesses, and the points you need to keep in mind when you make the connections.

In the marketing world, not many people understand joint venture marketing, due to the number of people who merely shrug it off. They have no idea on how to initiate contact with prospective joint venture associates. Would you want to do business with someone who only contacts you once? I don't think so. That is why it is imperative to create relationships with your prospective JV associates.

In order to get these partners, you have to make yourself visible. When you are in business, you are constantly being bombarded with various offers, so that is why you, as the petitioner, need to ensure that you market yourself properly. Attempt to contact them via the telephone instead of by e-mail, or if you are able to, arrange a face to face sit down between the two of you. If you wanted to, you could send a facsimile proposal to them, but it is best to reach out to your prospective associates by a phone call or a personal visit. The point is, if your business is unique, you will take time to do things better than the others. Another thing that you need to keep in mind is that you have to be very clear about the benefits of the deal. Besides, these businesses aren't interested in just helping you out; they want to know what they get out of it. Prove to them that they can earn a lot of profit with this deal, given the product?s quality and the backend marketing profits, etc.

Once you can get your JV partner on the hook for your deal, you'll be able to tell them what they can get out of working with you. They will see it for themselves on how their customers/subscribers will benefit from the product. Presenting your company and product as a valuable resource for the potential partner's customers is much easier in person. Make sure to point out the rewards they will gather with later transactions due to the improved branding they will receive from the joint venture. They will gather increased admiration and confidence from their clients as the value of your product is established.

It's always good to let your potential JV partner know how much value your product will deliver, but at the same time they would love to have a special deal set up for their customers/subscribers. A personal meeting allows you to make a better presentation of the deal you can offer their customer list if you're partnered and selling to their clients. Their market and their audience will be much more receptive to this product, as they'll get a good deal on it, and this will allow you to get more sales. There is nothing to lose with this scenario: both sides will generate increased revenue through an influx in transactions.


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Tags:   internet marketing, make money

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Submitted : 2010-10-09    Word Count : 870    Times Viewed: 332