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Crayola Gets Ecofriendly

Author : Grubb Young


Mothers and fathers may have noticed that several Crayola goods are sporting new packaging. The classic white barreled markers have even gone to black barrels. Crayola isn't attempting to expand into the hipster market. The popular art supply company is incorporating environmentally friendly production techniques.

Moms and dads shouldn't be overly surprised at the news radio reports of a 'greener' crayon manufacturer and drive their cars into their garage doors, think about that this move isn't only great for that planet—it is also great public relations for that business. Crayola is viewed as an all-American business. It's part of the quintessential Americana culture. When individuals think Crayola, they think of high quality goods created within the United States. Begin waving those mini American flags.

All in all, it's within the company's greatest interest to go the greener route. In a move that's leading the production business, Crayola recently installed 15 acres of photovoltaic technology to run their headquarters and production plant in Easton Pennsylvania. A photovoltaic system of that size cost quite a bit to design and install. But the 26,000 photovoltaic panels will supply one-third of the power required annually to create Crayola's annual 3 billion crayons. That's a great deal of energy coming from a waste-free renewable resource. It won't take much time for that business to see major power price savings.

Hopefully other producers within the United States will soon follow suit. After all, German producers have been utilizing photovoltaics to run their plants for two decades. But becoming a leader within the production business isn't the only way Crayola is getting ecofriendly. The new black markers aren't just to make kids appear cool on their initial days back at school. By changing the marker barrels to black, the manufacturer is able to make use of much more recycled material to create them. Just what did those markers utilized to become? Plus, the black barrels permit the markers themselves to become recycled to a greater extent than the white ones. That's correct; even if the children write on the garage door with them, do not throw these markers in the trash bin. They belong in the recycling bin.

Crayola's coloured pencils are also getting a makeover. They're now created from reforested wood instead of wood from old growth forests. Not just that, but Crayola is planting a new tree for each tree utilized in their coloured pencils. This may not assist Crayola's bottom line, but it does ensure that there will be trees obtainable to create more coloured pencils with.

Crayola has also pledged not to raise the costs on these goods just simply because they are using ecofriendly production methods. To discover Crayola's new ecofriendly selection, just look for the packages with the yellow and green triangles. Just do not get in too much of a hurry and drive into the garage door.  


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Article Source:
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Tags:   garage door, garage doors, crayola

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Submitted : 2010-10-08    Word Count : 1    Times Viewed: 303