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What Are The Benefits Of Article Marketing

Author : Brian Flowers


Looking to direct traffic to your site for free? Article marketing is your answer. We will discuss only a few of the true benefits of article marketing here.

One of the best benefits is that it builds backlinks to your site that are targeted and relevant. If you've been into Internet marketing even for a little while, you will know the value of getting high quality backlinks to your site. Getting high rankings in the search depends on your SEO or search engine optimization, and one important part of this whole process is getting inbound links to your website. One of the great benefits of writing your own articles then distributing them is you create many backlinks to your site from multiple directories or sites. This gives you a great head start by also increasing your search engine positioning overtime. Automated online article distribution services are a great way to distribute your articles. They simplify the process by finding relevant sites for you and posting your articles, which in the long run increases the activity on your site. Just sign up for their service and begin submitting your articles that relate to your niche. Whether you choose manual or automatic distribution, the fact remains that article marketing will directly and indirectly benefit your business over time. Article marketing requires a great deal of front end effort, however it is very satisfying to watch traffic driven to your site from all areas of the web.

In order to be a successful salesman on the Internet you must prepare your prospect for the purchase. Of course, seasoned marketers already know the value of doing this. The warm up, the pitch, the home run, they are all baseball terms yes, but more than that they are the best Internet marketing tools for customer preparation you will come across. Don't be afraid to use Internet article marketing to accomplish your goal of pre-selling and then selling your product, that's exactly what you should do! You can use Internet articles to prove your product is the best product and sway buyers your way over the competition. Your readers will run to the checkouts (virtual checkouts that is) once they realize you have the best solution to their problem. Making a sale from start to finish with articles is a multi-step process. You have to be careful and make sure your article doesn't look like a sales pitch. There is a skinny line between making the sale and pre-selling the product and you have to stay above that. Start your articles with a good introduction of your topic and move into the problem and then the solution. After that, give them an alternate solution. And ultimately show them that your product/service is the ultimate solution to their problem. This is a proven formula that never goes wrong.

Besides that, you'll get the traffic for a long, long time unless you lose your rank, which will happen overtime. That's why you should never stop writing new articles for the directories so that you enjoy a constant stream of visitors. Not only that, but there are lots of blogs and websites that will take your articles and publish them, which means you'll also get some of their traffic. Lots of these sites tend to hold onto your article for years, which means you'll receive visitors from them constantly. Not only that, but you'll get higher in the rankings as the article directories gain in age, which means you'll attain higher rankings than many new sites.

Internet marketers are constantly searching for ways to get people to come to their sites who are interested in what they're offering. Targeted traffic is the life and blood of any website, without which there would be no progress. When article marketing is discussed, what do you usually think about? Targeted exposure to your product/service. Although article marketing isn't an instant success for lots of people, it can give you the targeted traffic you're after. In other words, people who read your articles and visit your site in a way already trust your advice. Your article has interested and informed them and they want to go to your site to see if you can provide further information. This filtration process gives you traffic that is highly distilled before it reaches your site. Now, in order to make this traffic convert well, it's your job to have a good sales copy on your site. Your conversion rate doesn't depend on your article, but more on your sales letter. That's why you need to use article marketing to get the traffic you're looking for. In fact, it can be one of your topmost sources to get visitors for your site - it's that powerful. Article marketing also allows you to test out multiple products and see which ones giving a good response. Article marketing is also a great tool for affiliate marketers when they are searching for the best converting product. To track the progress of each of your target products you can create and article campaign and this will allow you to track article views, link click-through rate, product conversion rates, etc. That way you can continually reevaluate what your next step should be. You can use this information to weed out the unproductive products, and focus your efforts on individual campaigns for the profitable ones.

You might even grant your readers the rights to give your report out to others as they wish, which will bring you even more visitors. There are many other means of getting traffic using your articles. Your articles can be repackaged any way you wish, so be as creative as you can.

Not only that, but you should create and publish as many articles as possible so that people see you as the go to person over your niche. People will see you as someone to go to when they want to know something about your niche and that will make it simple for you to sell things to them. In other words, your Internet marketing venture will expand as you push ahead. The more articles you manage to write for the Internet, the more visitors you'll get. When you get a regular readership for your articles, you'll see just how valuable those readers are and how you can use your authoritativeness to make money. People want someone they can have trust in since they're so used to looking out for scammers. Since you are offering them all of this information they can use, and at no cost to them, they'll be very interested in the products you're promoting. You are essentially building a reputation and they'll want to buy from you because of it.

Your articles also let you create a viable relationship with your target audience.

All in all, article marketing is a tried and tested method to market your product/service online without risking much; so go ahead and give it a try.


Author's Resource Box

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Article Source:
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Tags:   article marketing, article promotion, article advertising

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Submitted : 2010-10-01    Word Count : 1221    Times Viewed: 431